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Demand Generation Manager

Demand Generation Manager

PlaudSan Francisco, CA, United States
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WHY JOIN US

Join a skyrocketing team where your impact drives success and your career reaches new heights, along with what we have achieved, as shared below.

Global Leadership : Positioned uniquely to lead the future of work by leveraging innovative AI-driven devices and solutions.

Founded in December 2021 : Bootstrapped, profitable, and experiencing explosive growth.

10x Revenue Growth : Achieved 10x revenue growth for two consecutive years, reaching a $100 million run rate, with expectations for even greater expansion in 2025.

Proven Product-Market Fit : Over 700,000 devices shipped globally since November 2023, with users engaging for an average of 30 hours per month to enhance productivity.

New Initiatives : Expanding from consumer-focused products to industry-specific solutions and enterprise-level services.

Loved by Professionals : Our products are trusted by professionals in sectors such as healthcare and sales, where conversations drive success.

WHAT YOU WILL DO

Design, implement, and optimize acquisition strategies across paid and organic channels

Build and optimize demand generation programs that drive trial signups and conversions

Develop and execute strategies to convert prosumer users into enterprise champions

Create automated nurture sequences that move users through the customer journey

Continuously test and optimize landing pages, email campaigns, and in-app messaging

Collaborate with product teams to identify activation levers and reduce friction points

Analyze campaign performance and provide actionable insights to improve ROI and drive sustainable organic traffic growth

Monitor industry trends and competitors to identify new growth opportunities

WHAT YOU WILL BRING

3+ years of PLG SaaS growth or performance marketing experience

Proven track record of driving user acquisition and conversion through data-driven campaigns

Experience with Advertisements or SEO strategy, content optimization, and performance marketing channels

Proficiency with marketing automation platforms, analytics tools, and CRM systems Strong analytical skills with the ability to derive insights from complex data sets

Creative problem-solving approach with a test-and-learn mentality

Understanding of PLG models and how they can be leveraged for enterprise expansion

Compensation : We make individualized offers within market bands based on experience, skills, and internal equity. We rely on reputable benchmarks (Carta Total Compensation and Pave). If you would like the applicable pay scale, we will provide that pay scale upon request - Please speak directly with your recruiter.

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