Demand Generation Manager

Overview

The Global Marketing Campaigns Manager develops integrated marketing programs that increase pipeline growth across all channels to support Databricks' explosive growth. You will oversee the strategy and execution of global demand generation programs. This position will help drive customer growth in both existing and new business units, which includes the acquisition of new names, lead conversion and pipeline creation.

Responsibilities

• Driving toward demand generation goals by creating and executing campaigns that will drive leads, MQLs, and, most importantly, pipeline.
• Optimizing performance by increasing key asset conversion metrics through website and YouTube promotion strategies
• Coordinating and executing integrated marketing activities, including webinars, direct mail, emails, website optimization and more to support campaigns
• Collaborating with a variety of internal and external stakeholders to drive and execute marketing program tactics
• Understanding what works and what we can do better. You will support ongoing reporting needs and analyze campaign and program results in detail to draw insights and make data-based adjustments
• Ownership of core DG KPIs and the ability to measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments.
• Measuring and monitoring sales funnel activity, making recommendations to address coverage gaps, including working closely with the SDR teams on targeted campaigns and effective follow-up.

What we look for

Pay Range Transparency

Zone 1 Pay Range

$117,400 — $164,350 USD

Zone 2 Pay Range

$105,700 — $147,925 USD

Zone 3 Pay Range

$99,800 — $139,700 USD

Zone 4 Pay Range

$93,900 — $131,475 USD

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https : / / www.mybenefitsnow.com / databricks.

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.

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