Senior Product Marketing Manager US

Job Description

Job Description

Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.

About us

We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.

We have just celebrated our $500M Series E funding round, led by General Atlantic . Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst , and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.

Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led   B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape : Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards , and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com . According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories , including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.

When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.

Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.

What we are looking for :

The Senior Product Marketing Manager plays a pivotal role in developing messaging & positioning, executing on our go-to-market (GTM) strategy, driving product adoption & customer retention, and leading cross-functional initiatives to grow our brand visibility and reputation. The Ideal candidate is someone who thrives in a fast-paced, high-growth environment, operates with exceptional levels of autonomy, effortlessly builds relationships, and navigates culturally diverse global organizations with ease and confidence.

What do we expect from this role?

• Strategic GTM Leadership : Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing.
• Product Positioning & Messaging : Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints.
• Market & Competitive Insight : Conduct ongoing market research and competitive analysis to identify trends, opportunities, and threats, refining product positioning and informing product development.
• Customer Insights : Gather and analyze customer feedback, behavioral data, and segmentation to inform product enhancements, lifecycle programs, and personalized marketing initiatives.
• Demand generation : Develop high-impact thought leadership and product content —including pitch decks, product briefs, product guides, webinars—to empower internal teams and support our demand generation goals.

We’d love to hear from you if :

Is this position made for you?

Let’s talk! We’re curious bugs and can’t wait to get to know you

We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.

Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.