Associate Media Director (Retail Media Planning) Job at Wunderman Thompson in Ch

Overview Who We Are : At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We Are Looking For : We are seeking a dynamic and innovative Associate Media Director to lead a CPG client. This individual will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives. They will be a key driver of innovation at both the strategic and campaign level, building strong relationships with clients and managing vendor relationships effectively.

Responsibilities Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.

Research, develop, and share POVs on new client opportunities.

Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.

Translate media strategies into tactical plans that achieve client’s objectives and fit within budget.

Create strong relationships with retail media partners and stay current on relevant upcoming offerings.

Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.

Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.

Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.

Analyze and report results of media campaigns.

Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).

Qualifications Able to communicate clearly, thoroughly, succinctly, and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions.

Keen attention to detail with strong mathematical and Microsoft Excel skills; able to identify and understand anomalies in large data sets.

Able to build relationships across the team, department, vendors, and clients.

Proactive approach demonstrated by providing regular project timeline and budget updates and anticipating potential problems and obstacles.

Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client.

6-8 years of media experience working in an agency setting

Experience working with Retail Media Networks (Walmart Connect, Target Roundel, Albertsons, Kroger, etc)

Experience mentoring junior team members

Client facing experience

What We Offer Passionate, driven people We champion a culture of people that do extraordinary work.

Consciously cultivated culture We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.

Competitive benefits What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.

Growth-minded opportunities We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

The base salary range for this position at the time of this posting is $60,000 — $140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; details are available from WPP Benefits.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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In Summary : The Associate Media Director will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives . The base salary range for this position at the time of this posting is $60,000 — $140,000 USD . The associate media director will be a key driver of innovation at the strategic and campaign level .

En Español : Con la fusión de VMLY&R y Wunderman Thompson, hemos forjado un nuevo camino como socio de crecimiento que es parte agencia creativa, parte consultoría y parte potencia tecnológica. Nuestra familia global ahora abarca más de 30.000 empleados en 150+ oficinas en 64 mercados, cada uno contribuyendo a una cultura que conecta valores, entrega y el poder de las diferencias. Construir relaciones con clientes; trabajar sin problemas con los clientes a lo largo del desarrollo y la implementación de las campañas, resolviendo cualquier problema en relación con cambios en la dirección, objetivos de campaña y presupuestos. Transformar estrategias mediáticas en planes tácticos que logren los objetivos del cliente y encajen dentro del presupuesto. Crear fuertes relaciones con socios de medios minoristas y mantenerse actualizados sobre ofertas próximas relevantes. Negociar con socios proveedores para obtener disponibilidad y colocación de medios, tarifas ventajosas y valor añadido; evaluar oportunidades adecuadas de medios para lograr los objetivos de cliente. Actúen como un vínculo entre el equipo de medios y cuenta para garantizar que se cumplan los hitos del proyecto, cronogramas y entregables. Monitorean compras en las relaciones, organizan actualizaciones de bienes y créditos y compran cualquier cambio relacionado en el departamento. Analizar e informar los resultados de las campanas de medios creativos. Mantener documentación de activos y datos disponibles para todos los programas informáticos y informes internos planificados (desarrollados). Un enfoque proactivo demostrado proporcionando cronogramas regulares de proyectos y actualizaciones presupuestarias y anticipando posibles problemas y obstáculos. Capacidad para revisar los resultados y el rendimiento de las campañas mediáticas pagadas basándose en indicadores de éxito predeterminados, determinar la eficacia e informar al cliente. 6-8 años de experiencia mediática trabajando en una agencia estableciendo Experiencia trabajando con redes de medios minoristas (Walmart Connect, Target Roundel, Albertsons, Kroger, etc.) El rango salarial básico para este puesto en el momento de esta publicación es de $60,000 $140,000 USD. La compensación individual varía según factores relacionados con el trabajo, incluyendo ubicación, necesidades empresariales, nivel de responsabilidad, experiencia y calificaciones. Ofrecemos un paquete de beneficios competitivos; los detalles están disponibles desde WPP Benefits. Creemos que el mejor trabajo ocurre cuando estamos juntos, fomentando la creatividad, colaboración y conexión. Es por eso que hemos adoptado un enfoque híbrido, con equipos en la oficina un promedio de cuatro días a la semana. Si necesita alojamiento o flexibilidad, discuta esto con el equipo de contratación durante el proceso.