Associate Media Director (Retail Media Planning)

Overview

Who We Are : At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

What We Are Looking For : We are seeking a dynamic and innovative Associate Media Director to lead a CPG client. This individual will lead the development of effective media strategies and buys, driving campaign analysis to achieve client objectives. They will be a key driver of innovation at both the strategic and campaign level, building strong relationships with clients and managing vendor relationships effectively.

Responsibilities

• Develop and deliver effective media strategies and plans, utilizing research tools, historical client data, and knowledge of the media landscape and innovations.
• Research, develop, and share POVs on new client opportunities.
• Build relationships with clients; work seamlessly with clients throughout campaign development and implementation, resolving any issues with regards to changes in direction, campaign goals, and budgets.
• Translate media strategies into tactical plans that achieve client’s objectives and fit within budget.
• Create strong relationships with retail media partners and stay current on relevant upcoming offerings.
• Negotiate with vendor partners to obtain media availability and placement, advantageous rates, and added value; evaluate appropriate media opportunities for achieving client objectives.
• Act as a liaison between the media and account team to ensure that project milestones, timelines, and deliverables are met.
• Monitor buys in progress, arrange for make goods and credits, and update any related changes in the buy software.
• Analyze and report results of media campaigns.
• Maintain documentation of creative assets and costs for planned and placed media activity across all internal reports (flowcharts and buys).

Qualifications

What We Offer

The base salary range for this position at the time of this posting is $60,000 — $140,000 USD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; details are available from WPP Benefits.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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