Senior Creative Strategist Job at Influencer Ltd in New York

SALARY : $100k -$110k

LOCATION : New York (Or Remote)

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Creative Strategist

Reporting of the role

This role reports to the VP of Strategy, Media & Production

Overview of the job

We are looking for a Senior Creative Strategist, reporting into our VP of Strategy, Media & Production. The Senior Creative Strategist is responsible for delivering best-in-class creative, underpinned by strategy and insights that makes Influencer stand out from the crowd. The role will foster close working relationships with internal and external stakeholders to ensure that our commercial output answers client briefs and delivers on their business goals. Candidates should have a demonstrable track record across planning, strategy and creative, will have experience within the influencer marketing space.

3 best things about the job

Opportunity to thrive in a forward-thinking agency and department

Pitch and innovate new strategy and creative ideas across various different brands and platforms

Get involved in all aspects of creator campaigns from insights to concepting to production

Measures of success –

In the first few months, you would have :

A full understanding of Influencer’s capabilities and offerings

Lead pre-sale RFPs from brief to presentation

Support on thought leadership pieces that excite the industry

Build internal and external relationships with key stakeholders

Roles & Responsibilities :

Work with the VP and the Creative Strategy team to continue to define and improve our strategic and creative output.

Be comfortable interpreting client briefs, leading creative and strategy workshops both internally and externally with clients.

Develop and manage relationships with internal teams and build a deep relationship with the sales team.

Comfortable talking to clients, pitching and presenting work.

Have expertise across paid and organic distribution methodologies along with creator sourcing.

Be an expert at creative content executions across all leading social networks, with a specific emphasis and experience working across Meta, Snap, TikTok and YouTube.

Have a deep understanding of influencer marketing and the way in which brands can leverage influencer content to deliver outcomes across the sales funnel.

What you will need :

Minimum of 5 years experience in a creative and / or strategy role.

Minimum of 3 years influencer marketing experience.

A digital native with a history of delivering socially led branded content.

Experience building, designing and leading deck building.

Experience sourcing indicative creators.

Ability to lean into multiple category verticals.

Solid communication, organizational and time-management skills.

Strong ability to distill complex client problems into strategically focused influencer briefs.

Comfortable communicating with senior stakeholders both internally and externally.

Ability to manage competing priorities and workloads.

High energy and results focused (short-term and long-term vision).

Collaborative spirit, able to work across many functions and build rapport quickly.

A few of our core benefits :

Medical Benefits through Insperity

Wellbeing support including EAP & Mental Health cover

401K with match opportunity

22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here .

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work every day, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.

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