Rithum is hiring : Senior Product Marketer in Atlanta

Overview As a Senior Product Marketer, you serve as the voice of the buyer for Rithums Brands and Retailer Marketing Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Senior Product Marketer will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and client success to drive business growth, positive client outcomes, and achieve financial goals. This position requires someone who is able to work standard business hours (8am - 5pm) Central or East Coast Time.

Responsibilities

Define positioning, go-to-market messaging and launch plans for Rithum's Brands or Retailer platform that unlocks meaningful value for our retailers and contributes to key growth goals.

Develop differentiation that displays Rithums leadership position versus buyers other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.

Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.

Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.

Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some assets you will develop on your own while others you will codevelop with other teams.

Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.

Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithums products.

Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.

Qualifications Minimum Qualifications

3+ years of experience in product marketing, product management, or related field.

Relevant experience in ecommerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS).

Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.

Experience developing positioning, messaging, and differentiation from the buyers perspective.

Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of materials and deliver effective presentations to internal and external audiences.

Strong project management skills, including ability to own projects from start to finish.

Ability to work autonomously across internal stakeholders.

Ability to influence others and be a strong, consistent, and clear voice at the table.

Proven success working with product management to support product strategy, direction and launches.

A demonstrated history of partnering with sales to drive pipelines and increase win rates.

A sharp eye for detail and proven project management and operational skills.

Ability to work standard business hours (8am - 5pm) Central or East Coast Time.

Preferred Qualifications Bachelor's degree in marketing, product marketing, business administration or related field; or relevant experience in lieu of degree

Experience in retail media or technical advertising. Experience at a digital marketing agency is a plus.

Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.

Knowledge of merchandising, ecommerce, and retail supply chain management.

Knowledge of networked, two-sided business models and data integration value propositions.

Experience working in product marketing roles at scaled tech companies.

Travel Up to 10%

What Its Like To Work At Rithum When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds. As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum You Will Partner with the leading brands and retailers.

Connect with passionate professionals who will help support your goals.

Participate in an inclusive, welcoming work atmosphere.

Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.

Receive industry-competitive compensation and total rewards benefits.

Benefits Medical, dental and vision benefits : Affordable health care plans and company HSA contributions, starting on Day 1

A 6% 401(k) match

Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days

12 weeks primary caregiver leave & 4 weeks secondary caregiver leave

Accident, critical illness, and hospital indemnity insurance

Pet insurance

Legal assistance and identity theft insurance plans

Life insurance 2x salary

Access to the Calm app and the Employee Assistance Program

$65 / month Remote work stipend for internet

Culture and team-building activities

Tuition assistance

Career development opportunities

Charitable contribution match up to $250 per year

Rithum is an equal opportunity employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.

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