Growth Marketing Manager - RethinkBH

Position Overview

We are seeking an experienced Growth Marketing Manager to join our dynamic behavioral health team. The Growth Marketing Manager will play a critical role in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for our provider-focused initiatives. This role requires a strategic thinker with a proven track record in high-growth environments, particularly within the healthtech, SaaS industry.

Key Responsibilities

Demand Generation : Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities. Utilize various channels including digital marketing, email campaigns, social media, and events

Campaign Management : Lead the planning, execution, and optimization of marketing campaigns. Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns

Market Analysis : Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies and improve campaign effectiveness

Performance Tracking : Monitor and analyze the performance of marketing campaigns using key metrics. Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets

Collaboration : Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals. Serve as the primary marketing liaison to internal stakeholders

Content Development : Oversee the creation of compelling marketing content that resonates with target audiences. Ensure consistency in messaging and branding across all marketing materials

Budget Management : Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment

Event Presence and Logistics : Facilitate the company's presence at industry events, conferences, and trade shows. Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field

4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment

Proven success in developing and executing marketing strategies that drive measurable growth

Strong analytical skills with the ability to interpret data and make data-driven decisions

Excellent project management skills with the ability to manage multiple campaigns simultaneously

Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams

Proficiency in marketing automation tools and CRM systems

Preferred Qualifications

Experience in the ABA therapy or Behavioral Health industry

Familiarity with account-based marketing (ABM) strategies

Knowledge of the latest marketing trends and best practices

Benefits

Generous health, dental & vision benefits package

Paid time off

11 Paid Holidays

401k + matching

Parental leave

Professional development assistance

Location

Remote opportunities are available to candidates who reside in the following states : AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI

Equal Opportunity

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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