Marketing Manager Job at HR Pals & Recruiting Pals in California

HR Pals & Recruiting Pals provided pay range This range is provided by HR Pals & Recruiting Pals. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $90,000.00 / yr - $110,000.00 / yr

Position Summary

The Marketing Manager will work in close collaboration with the Executive Director and other members of the leadership team to implement marketing, communications, and engagement strategies. This role focuses on executing integrated marketing campaigns, maintaining digital platforms, promoting key programs and events, and coordinating with external consultants and vendors. The ideal candidate has strong nonprofit marketing experience, excellent content creation skills, and a passion for storytelling and mission-driven engagement.

This role is designed with future growth in mind. As our clients visibility and reach expands, this position offers the opportunity to grow into a Director-level role, with increased ownership of strategy and leadership

Key Responsibilities

Brand Integration & Content Development

Support the execution of rebranding initiative by applying the new brand identity across digital, print, and event communications

Ensure consistency in brand voice, visuals, and messaging across all materials and platforms

Draft compelling, audience-appropriate content for email campaigns, social media, blog posts, website updates, and press materials

Campaign Implementation

Execute strategic marketing and communications campaigns to promote programs, events, and membership opportunities

Work with leadership to plan content calendars, engagement strategies, and campaign timelines

Analyze email and social media engagement metrics and adjust content strategy accordingly

Digital Marketing & SEO

Maintain and update the website (WordPress), ensuring content is current, engaging, and aligned with SEO best practices

Implement basic SEO strategies and coordinate with consultants as needed to improve site visibility and search performance

Support the development of user journeys and audience targeting across digital channels

Collaborate with external branding, design, and marketing consultants to execute campaign elements and creative deliverables

Coordinate RFPs, timelines, and materials with external vendors in alignment with organizational priorities

Ensure quality and consistency across all externally developed assets

Event & Membership Marketing

Partner with the Events Manager to develop and implement promotional strategies flagship events

Create digital and print materials to support registration, sponsorship visibility, and on-site experience

Support real-time social media and live coverage during key events

Collaborate with the Membership Coordinator to develop marketing assets and campaigns that support recruitment, retention, and engagement

Qualifications

Required :

3–5 years of marketing or communications experience, in a nonprofit setting.

Demonstrated experience developing content across platforms (email, web, social)

Familiarity with website content management (preferably WordPress) and email marketing platforms

Working knowledge of SEO best practices and digital engagement metrics

Excellent writing and editing skills with strong attention to detail

Collaborative, self-directed, and comfortable working with both internal teams and external partners

Preferred :

Experience with branding or rebranding initiatives

Familiarity with education or education technology sectors

Experience with platforms like Adobe Creative Suite, Google Analytics, and project management tools

Understanding of association management software (AMS), Cvent, or similar platforms

Up to 15%, including support at major events such as Spring onsite meetings as needed

Physical Requirements

This role is primarily computer-based and requires prolonged periods of sitting and screen time. Occasional lifting of up to 25 pounds may be required for event support.

Fully remote work environment with flexible hours

Health, dental, and vision insurance

Generous paid time off and paid holidays

A supportive, mission-driven team committed to innovation, transparency, and equity

Growth potential into a Director-level leadership position as our client expands

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Project Management

Industries Non-profit Organizations

Referrals increase your chances of interviewing at HR Pals & Recruiting Pals by 2x

Inferred from the description for this job Medical insurance

Vision insurance

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