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Shopper Marketing Manager

Shopper Marketing Manager

VirtualVocationsSouth Bend, Indiana, United States
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A company is looking for a Manager Shopper Marketing for Kroger & Target.

Key Responsibilities :

Develop and execute annual shopper marketing plans aligned with brand and customer strategies

Serve as the primary shopper marketing liaison with Customer Teams, building strong relationships to drive mutual growth

Utilize shopper and category insights to inform strategy and optimize program performance, measuring effectiveness and ROI

Required Qualifications :

6+ years of work experience in Shopper Marketing or Customer Marketing within the CPG Industry

Bachelor's Degree in Marketing, Business, or a related field

Experience working with Target and / or Kroger is desired

Strong program management and analytical skills

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Marketing Manager • South Bend, Indiana, United States

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