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Associate Director, US HCP Marketing, Neurology, GMG

Associate Director, US HCP Marketing, Neurology, GMG

AstraZenecaBoston, MA, US
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Associate Director, Us Hcp Marketing, Neurology, Gmg

Are you ready to make a significant impact in the world of healthcare marketing? As the Associate Director, US HCP Marketing, Neurology, gMG, you'll be at the forefront of driving strategy and tactics in a dynamic and competitive market. You'll be an integral member of the commercial US gMG Marketing team and Neurology Business Unit, reporting to the Sr. Director of gMG HCP Marketing and collaborating cross-functionally to shape the future of healthcare professional engagement.

Accountabilities

Leading the creation and implementation of the US HCP engagement strategy, tactics, and budget allocation

Leading the development and execution of HCP speaker programs, national congresses, ad boards, resource development, and Annual Needs Assessment process for HCP engagements

Use data-driven approach to develop KPIs and monitor the performance of peer-to-peer strategy and tactics

Apply industry best practices to enhance the consistency and effectiveness of HCP engagement initiatives

Partnering with commercial colleagues to gather market insights through TLL engagements and ad boards to help identify key drivers of business growth

Partner with Medical and TLL teams to develop and refine the KOL engagement plan

Developing and maintaining strong collaborative relationships with cross functional areas and internal strategic partners (i.e., TLLs, Operations, Market Research, Promotional Review Committee, Medical, Regulatory, Legal, Compliance, Field Sales, Training, Market Access, etc.)

Managing marketing communications via written and oral presentations to commercial and medical leadership

Managing agency partners, project timelines and budgets

Essential Skills / Experience

5+ years of professional pharmaceutical / biotech experience in competitive market landscape(s)

Bachelor's Degree is required

Strong HCP marketing. digital and non-personal engagement experience

Strong ability to learn and display scientific data and business acumen

High level of interpersonal, collaboration skills and highly adept in both verbal & written communication

Ability to work in a constantly evolving and fast paced environment

Ability to travel 25%+ of time

The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to : use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

Desirable Skills / Experience

Advanced Degree or an MBA

Rare disease / Specialty / high-value biologics experience

Diverse commercial experience (i.e., field sales, operations, TLL)

Demonstrated project management skills

Why AstraZeneca?

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are driven by a passion for innovation and a commitment to making a difference in the lives of patients. Our unique culture fosters collaboration and empowers individuals to explore new ideas while building meaningful connections. With a rapidly expanding portfolio and an entrepreneurial spirit, you'll have the opportunity to grow and innovate alongside exceptional leaders and peers. Our dedication to understanding patient journeys ensures that your career path aligns with our mission to tackle the toughest challenges for those living with rare diseases.

Ready to join a team that is redefining healthcare marketing? Apply now and be part of our journey to transform lives!

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Director Us Marketing • Boston, MA, US

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