Paid Media Strategist

Job Description

Job Description

Paid Media Strategist- Burn Media Co.

ABOUT US

We are a rapidly growing digital marketing agency specializing in franchise organizations. With over 200 clients ranging from national brand funds to unit-level franchise locations, we provide comprehensive paid media solutions and strategic guidance to help franchise brands scale their digital advertising efforts.

POSITION OVERVIEW

We are seeking an experienced Paid Media Strategist to join our dynamic team and elevate our capabilities across strategy, execution, and team performance. This role is designed for a strategic thinker who can identify and fill gaps in our current processes, introduce cutting-edge tools and methodologies, and help level up our entire team's expertise. Working closely with our Director of Paid Media, you'll bring external knowledge and best practices to enhance our service delivery for our growing portfolio of franchise clients. The ideal candidate will serve as a catalyst for improvement, driving innovation in our strategies, optimizing our workflows, and mentoring team members to reach their full potential.

ROLES AND RESPONSIBILITIES

Strategic Planning & Development (40%)

• Develop comprehensive paid media strategies aligned with franchise client business goals, brand guidelines, and local market dynamics
• Audit and enhance existing strategies, identifying gaps and opportunities for improvement across our current client portfolio
• Create testing roadmaps and optimization strategies for both national brand campaigns and location-specific advertising
• Collaborate with Director of Paid Media to build unique advertising approaches for diverse franchise verticals
• Analyze market trends and competitive landscapes to inform strategic recommendations
• Support sales team in creating compelling proposals and strategic presentations for prospective clients

Campaign Management & Execution (35%)

Performance Analysis & Optimization (20%)

Team Leadership & Process Enhancement (5%)

REQUIRED QUALIFICATIONS

PERFERED QUALIFICATIONS

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary.