Manager, Marketing Analytics (Wilmington)

Manager, Marketing Analytics

OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channelDigital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design. The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.

In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.

Responsibilities :

• Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
• Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
• Drive improvements in our ability to detect changes, explain business performances / variances, and set monthly / annual targets through new analytical frameworks and techniques.
• Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
• Manage multiple competing projects, setting clear expectations, and adhering to deadlines.

Qualifications :

OneMain Financial (NYSE : OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future. Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain. Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with :

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.