Lifecycle Marketing Manager

Lifecycle Marketing Manager

Join a team that puts its People First! Since 1889, First American has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

As part of our Performance Marketing Center of Excellence (CoE), the Lifecycle Marketing Manager owns the customer journey from first touch through nurture and engagement. You will design, optimize, and manage automated programs that convert leads into opportunities and grow customer value over time. This role requires a marketer with deep marketing automation expertise (Salesforce Marketing Cloud preferred) and a proven ability to build journeys that improve conversion, protect engagement quality, and drive measurable pipeline contribution.

Journey & Nurture Design

• Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels.
• Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences.

Lead Scoring & Routing

Engagement Hygiene & Deliverability

Optimization & Test-and-Learn

Tools & Technology

Fluency with core performance marketing platforms and tools, including :

What You'll Bring

Why Join Us

Mindset

Salary Range : $95,400.00-127,100.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

By choice, we don't simply accept individuality we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment : handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO / paid sick leave and other great benefits like an employee stock purchase plan.