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Senior PR Manager, Commercial Real Estate

Senior PR Manager, Commercial Real Estate

The Brand GuildWashington, DC, United States
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The Brand Guild is a full-service communications agency that crafts and tells the stories of iconic brands. Our Commercial Real Estate team is core to that mission—partnering with the developers, placemakers, architects, and visionaries shaping cities and creating the neighborhoods of tomorrow.

We’re looking for a Senior Public Relations Manager to lead strategic media initiatives for a portfolio of commercial real estate clients—ranging from mixed-use destinations and groundbreakings to neighborhood festivals and design-forward retail. You’ll be the lead storyteller and trusted partner to clients, driving coverage that positions them at the center of the cultural and commercial conversation.

Who You Are

  • A strategic communicator who can confidently serve as a day-to-day client lead
  • A creative thinker who sees story potential in everything from zoning approvals to zero-waste architecture
  • A proactive media pro who can craft narratives that resonate across real estate, design, food, retail, and business press
  • A skilled writer who brings clarity, purpose, and energy to every piece of communication
  • A team player who thrives in a collaborative, fast-paced agency environment
  • A mentor and manager who enjoys helping junior team members grow

What You’ll Do Drive Strategic Storytelling

  • Develop and lead earned media strategies for a range of commercial real estate clients
  • Pitch and secure coverage across local, regional, and national outlets
  • Craft press releases, messaging documents, media briefings, and communication plans
  • Prepare and media-train client spokespeople for interviews and events
  • Lead Client Relationships

  • Serve as a strategic thought partner and day-to-day lead for multiple accounts
  • Collaborate cross-functionally with creative, events, and marketing teams to align on campaign goals and deliverables
  • Concept and execute press-worthy activations, from ribbon cuttings to neighborhood block parties
  • Mentor and Manage

  • Supervise and support junior team members, providing thoughtful feedback and professional development
  • Contribute to new business proposals and internal strategic initiatives
  • What You Bring

  • 5+ years of public relations experience, ideally in an agency setting
  • Proven success leading client accounts and managing direct reports
  • A strong network of media contacts and a deep understanding of the real estate and lifestyle press landscape
  • Excellent writing, editing, and communication skills
  • Strong organizational abilities and the capacity to manage multiple projects and priorities at once
  • Why You’ll Love Working Here

  • People-first culture : A supportive, high-energy team that values creativity, collaboration, and balance
  • Professional development : Annual stipend, training programs, and mentorship opportunities
  • Comprehensive benefits : Fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with match
  • Time to recharge : Robust PTO policy, mental health days, and generous family leave
  • Hybrid flexibility : Three in-office days that foster connection and creativity—plus flexibility to work your way
  • Exciting clients : Work with mission-driven, city-shaping brands transforming the built environment
  • The Brand Guild is an equal opportunity employer committed to building an inclusive and equitable workplace. If you require accommodations during the hiring process, please contact careers@thebrandguild.com.

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