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Head of Provider Growth

Head of Provider Growth

KickoffNew York, NY, US
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Head Of Provider Growth

Kickoff is redefining fitness and preventive health. We're the first and only place anyone can get a personal trainer and nutrition coach covered by insurance. Our elite, dual-certified registered dietitian and personal trainer coaches work with clients on weekly video calls, stay in touch through daily texts, and leverage our AI-powered coach & client apps to deliver truly personalized nutrition, fitness, and wellness plans.

  • Clients get life-changing results without the price barrier.
  • Coaches get a stable, high-earning career blending expertise and cutting-edge technology.
  • Payors get dramatically lower medical costs by keeping people healthy.

Backed by top-tier investors and already helping thousands of members nationwide, we're scaling the first insurance-backed, integrated exercise-plus-nutrition platform. If you're energized by massive impact, AI that really helps people, and a mission that matters, join us and help make preventive health accessible for everyone.

The Role

We're seeking a Head of Provider Growth to own marketing, sourcing, vetting, and onboarding of our elite dual-certified coaches (personal trainers + registered dietitians).

This senior, cross-functional leadership role spans operations, product, marketing, and people management. You'll shape the supply-side engine of Kickoff, ensuring that clients have access to the best experts in the world.

Responsibilities

Grow top-of-funnel coach acquisition :

  • Build and execute recruitment and marketing strategies to attract the best talent.

    • Scale and optimize our provider network :

  • Recruit, vet, credential, and onboard large numbers of qualified coaches.
  • Craft the best-in-class coach experience to maximize engagement, retention, and availability for clients.

    • Lead and inspire teams :

  • Manage and grow a team of coach managers, interviewers, and operations staff.
  • Design and refine SOPs to create a seamless, scalable supply system.
  • Foster a vibrant, connected coach community.

    • Drive product and process improvements :

  • Partner with product and engineering teams to shape features that delight candidates and coaches.
  • Identify data-driven improvements through metrics, feedback, and experimentation.

    • Play a key leadership role :

  • Contribute to company-wide strategy as a member of the leadership team.

    • What We're Looking For

  • Supply-side or SMB growth experience : Marketing, product-led growth, and conversion optimization expertise.
  • Product and operational chops : Able to design and optimize processes, collaborate with tech teams, and bring ideas from concept to execution.
  • Data fluency : Comfortable using metrics, surveys, and SQL (with AI assistance) to drive prioritization and decisions.
  • Startup mindset : You're an ownercomfortable with ambiguity, scrappy testing, rapid iteration, and big swings.
  • Mission-driven energy : You're passionate about health, wellness, and making an impact.
  • Collaborative spirit : Excited to work in person with our team in SoHo, NYC.

    • Nice To Have

  • Experience in healthcare, provider networks, and / or recruitment / marketing.
  • Experience in product management or design.
  • Prior success building high-performance teams and communities.

    • $170,000 - $210,000 a year

    Plus 0.75% to 1.25% equity

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    Head Of Growth • New York, NY, US

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