Vice President, Integrated Marketing Strategy

Vice President, Integrated Marketing Strategy

About the Company

Join a dynamic and rapidly growing consumer technology company that specializes in delivering exceptional services to its clients.

Industry

Consumer Services

Type

Privately Held

About the Role

We are looking for an outstanding Vice President of Integrated Marketing to lead the transformation of our marketing efforts across two flagship direct-to-consumer brands. In this key leadership role, you will be instrumental in shaping our marketing strategies to drive customer acquisition, retention, and lifetime value. You will have the opportunity to build and manage a high-performing team, create a comprehensive annual integrated marketing roadmap, and utilize customer insights to design and launch high-impact campaigns and innovative go-to-market strategies.

Your responsibilities will also encompass overseeing our PR and media initiatives, enhancing social media and content strategies, and guiding our in-house creative team to maintain a strong and cohesive brand voice. We are seeking a candidate with at least 15 years of experience in integrated marketing, especially within digitally native, consumer-focused brands.

The ideal candidate will possess :

• Expertise in insight-led marketing and a proven record of driving brand engagement
• A strong grasp of cultural marketing dynamics
• Excellent leadership and communication capabilities
• Commercial acumen with experience in budget management, KPIs, and performance metrics

In this role, you will also collaborate with external brands on co-branded campaigns, monitor brand health, and provide marketing performance reports to senior leadership. If you're a dynamic leader passionate about marketing and driving brand success, we encourage you to apply!

Travel Percent

Less than 10%

Functions