Performance Marketer (San Francisco)

Performance Marketer

Wing Assistant is one of the world's largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.

Wing Assistant invests heavily in paid acquisition (millions per year) and drives significant traffic. Your mandate : own our multi-channel paid engineprofitably scale high-intent demand across Google Ads, Microsoft / Bing Ads, and Meta, while expanding into / experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.

What you'll own :

• Paid Ad Platforms :
• Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks.
• Google Ads & Bing : Search, PMax, Brand & Non-Brand separation, sitelinks / callouts, conversion attribution optimization.
• Meta : Conversion / lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions.
• All other paid ads, including testing, optimization, and scaling
• Measurement & Optimization :
• Own tracking & data hygiene with GTM / GA4 + offline conversions to CRM (Deal Created / Won).
• Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA / Deal, CAC, ROAS / pipe; use incrementality tests (geo / cellular holdouts where applicable).
• Build dashboards (StatCounter / Sheets / BigQuery) and weekly what moved / what's next stand-ups.
• Creative & Landing Experiences :
• Brief and QA ad creative (copy / static / video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion.
• Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
• Lead Quality & Sales Sync :
• Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement / attribution).

What success looks like (612 months) :

Day-to-day responsibilities :

Requirements :

Nice to have :

KPIs you'll be measured on :

Your first 30 / 60 / 90 :

$100,001 - $150,000 a year

Competitive salary, Performance-based bonuses, Software for Upskilling & Productivity, Remote-first culture, Work from anywhere in the world, Paid Time Off, Health Insurance, High autonomy, low bureaucracy, Fast-track to leadership for high performers, Direct access to founding team, High visibility, autonomy and ownership

Note : due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.