Director, Analytics

Overview

Influencer marketing has evolved beyond sponsored posts and brand mentions and is now a strategic lever for full funnel brand activations, performance, and cultural relevance. In this role, you will lead our agency’s influencer analytics function, reporting directly into our SVP of Analytics who will guide your progression. You will turn complex data into powerful narratives that shape influencer strategies and demonstrate true impact to clients.

You will be responsible for architecting how we measure influencer effectiveness at scale, guiding both real-time optimization and long-term program strategy. Your work will fuel client success and set standards across the agency for how we define, track, and benchmark influencer performance. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms.

Successful team members have a passion for emerging tech and influencers, are culture mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments.

We’re looking for someone who thrives in fast-paced agency environments, has a strong command of social and influencer data, and brings a future-focused mindset to how creators are evaluated. This is a leadership role at the intersection of marketing, data, and storytelling.

You will play a key role on our team, leading the development of analytics-driven projects across geographies and issues and mentoring emerging talent in our practice. You must be an excellent communicator and strategic client counselor, prepared to “roll up your sleeves” and stay close to the work.

Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while explaining analysis nuances to junior staff.
• Collaborate with account, strategy, and creative teams to embed influencer analytics at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports with performance insights, business implications, storytelling, and actionable ideas for executive audiences.
• Lead the agency’s Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management and Operations to understand team allocations and profitability of billable work, and optimize resourcing across billable projects and new business.

Qualifications

Benefits and Diversity

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. We offer a full suite of benefits including medical, vision, 401k (with employer match), tuition reimbursement, Juice Money – $60 monthly reimbursement for health-related purchases, short-term disability, paid employee family leave, and a Family Building Benefit.

This is a hybrid role tied to our New York office. NYC Salary range : $90,000 – $105,000. Details on compensation reflect various factors including market considerations and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Additional Roles

Weber Shandwick is seeking other analytics roles in Washington, DC including Senior Data Engineer and Data Scientist with responsibilities and qualifications described in the posting. Salary ranges vary by location and role.

Washington DC Salary range : $110,000 – $130,000 (Data Engineer) and $75,000 – $90,000 (Data Scientist).

Weber Shandwick is an Equal Opportunity / Affirmative Action employer. #LI-RJ1

We are committed to accessibility. If you need accommodations to apply, contact JobAppAccommodation@ipgdxtra.com.

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