Real Estate Market Planner

Real Estate Market Planner

A critical focus of the role is translating enterprise network strategy into tailored, local market strategies and developing actionable plans that can be executed effectively in each geography. By bridging high-level analytics with market-specific execution, the Real Estate Market Planner ensures the Real Estate network advances corporate goals for efficiency, employee experience, and long-term value creation.

Essential Duties And Responsibilities

1. Local Strategy Translation

o Partner with the analytics team to interpret enterprise network strategies and convert them into localized market strategies.

o Develop clear, actionable implementation plans that reflect each market's unique conditions, opportunities, and constraints.

2. Portfolio Planning and Optimization

o Leverage occupancy forecasts and utilization insights provided by the Occupancy Planning team to inform market-level recommendations.

o Identify opportunities for consolidation, relocation, expansion, or new site development based on performance, demand, and market dynamics.

o Recommend timing, scope, and location strategies to guide Asset Management's lease negotiations and execution activities.

3. Geographic and Market Analysis

o Apply demographic, economic, and geospatial analysis to evaluate Real Estate network distribution and uncover growth or efficiency opportunities.

o Use GIS and market intelligence to guide site selection, portfolio adjustments, and local execution priorities.

4. Business Case Development

o Contribute financial modeling to assess ROI, risk, and impact of portfolio decisions at both macro and market levels.

o Present compelling business cases for strategic decisions to senior leadership and cross-functional partners.

5. Stakeholder Collaboration

o Partner with Corporate Real Estate partners, Finance, Occupancy Planning, and Asset Management to generate actionable market plans that align with corporate objectives.

o Maintain open communication with local market teams to track progress, address challenges, and refine strategies.

6. Portfolio Lifecycle Guidance

o Monitor market conditions to anticipate changes and adjust portfolio recommendations proactively.

o Provide strategic input into site acquisition, lease renewal, and exit strategies, with execution led by Asset Management.

Qualifications Required Qualifications :

Bachelor's degree in Real Estate, Geography, Finance, Urban Planning, or related field

8+ years' experience in corporate real estate, workplace strategy, location planning, or market analysis

Proficiency in GIS tools, demographic analysis, and real estate financial modeling

Strong understanding of occupancy planning principles and ability to interpret and apply occupancy data in strategic decisions

Ability to analyze complex data, develop market-specific action plans, and present to executive leadership

Demonstrated skills in project management, change management, and cross-functional collaboration

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation :

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and / or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.