Marketing Specialist Job at Informa Group Plc. in Santa Monica

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Boulder, Santa Monica or NYC office.

What we're looking for :

We are seeking a proactive and results-driven Marketing Specialist with a strong background in copywriting and a "doer" mentality to join our dynamic team. This role is pivotal in executing effective, multi-channel marketing campaigns that drive engagement, attendance, and sales for Informa Markets Engineering events. The ideal candidate is a creative storyteller with a knack for crafting compelling content and a proven ability to manage multiple projects in a fast-paced environment. With a focus on email marketing and sales collateral creation, this role requires someone who thrives on delivering high-quality work and meeting deadlines.

Role Accountability and Duties :

• Develop, write, and optimize engaging email marketing campaigns using the Eloqua platform, ensuring alignment with audience segmentation strategies and content calendars.
• Build and maintain an email marketing calendar to drive consistent communication and improve engagement for both attendees and exhibitors.
• Create and design impactful marketing materials, including sales collateral, attendee development assets, and other promotional content to support event goals.
• Collaborate with internal teams (e.g., digital marketing, sales, creative, and marketing automation) to execute and refine strategic marketing initiatives.
• Analyze and report on the performance of marketing campaigns, providing actionable insights to improve effectiveness and ROI.
• Conduct market research and stay informed on industry trends to identify new opportunities for growth and innovation.
• Partner with external agencies and vendors to execute marketing programs and ensure alignment with brand standards.
• Support the Marketing Manager in the development and execution of marketing plans that align with internal initiatives and event objectives.

Qualifications

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include :

The salary range for this role is $55,000-$65,000 based on experience.

This posting will automatically expire on November 4, 2025.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.