Marketing Engineer

SUMMARY OF POSITION :

The role of Marketing Engineer has global responsibility within the Protection Division. The Marketing Engineer is responsible for creating marketing collateral that best represents the division, working with MARCOM and the Product lines to help improve presentations, data sheets, the website, videos and other supporting collateral material.

The Marketing Engineer will help with online calculator tools that are competitive with our key competitors. The Marketing Engineer will help raise awareness of reference design activity, creating marketing campaigns and working on the most applicable social media sites. The Marketing Engineer will help to promote both standard products and customized solutions.

Focus on customs should include production capabilities as well as engineering, test, simulation and prototyping capabilities. The Marketing Engineer will market the capabilities of different sites and tailor the messages for specific applications and market segments (e.g. EVs, AI, renewable energy, energy storage). The Marketing Engineer shall work with distribution partners and catalogue houses to help increase our presence on their sites.

DUTIES AND ACCOUNTABILITIES (End Results Expected) :

• Engineering knowledge preferably in Electrical / Electronics as the role involves working with engineers and developing impactful marketing collateral.
• Responsible for creating marketing collateral that best represents the division. Working with MARCOM and the Product lines to help improve presentations, data sheets, the website, videos and other supporting collateral material.
• Work with engineering and MARCOM to launch online calculator tools.
• Create awareness of reference design activity with media promotion.
• Launch marketing campaigns and work on the most applicable social media sites (e.g. Facebook, YouTube, LinkedIn, Twitter / X), to promote new products or targeted segments (e.g. EVs, AI, renewable energy, energy storage).
• Create key content to promote lab capabilities such as production capabilities, engineering, test, simulation and prototyping capabilities.
• Develop support material that helps best place the Protection Division for sales growth with key distribution partners.
• Create collateral material that specifically targets catalogue houses to help increase our presence / mind share on their sites.
• Briefing stakeholders on marketing materials production (PR, Media, Advertising) and updating on progress.

BASIC JOB REQUIREMENTS :

EDUCATION :

TRAINING AND EXPERIENCE :

OTHER SKILLS :

INTERPERSONAL SKILLS :

COMMUNICATIONS :

SCHEDULING AND PLANNING :

SALARY RANGE : $80,000 - $100,000

Bourns is an equal opportunity employer. At Bourns, we are committed to treating all Applicants and Employees fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without reasonable accommodation. Disclaimer : this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity.

Equal Opportunity Employer : Minority / Female / Disability / Veteran

If you are results-oriented, have the drive to find industry-leading ways to meet ongoing technological challenges, and go the extra mile to maximize customer relationships, then we invite you to apply to join the Bourns team.

Custom Field 1 : $ 74327 - $ 130894