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Vice President of Marketing

Vice President of Marketing

MediabistroWorkFromHome, MA, United States
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Overview

America’s Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company’s brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact.

Reports to : Chief Marketing & Data Officer

Location : Boston, MA (hybrid schedule : 3 days / week in the office : Tuesday, Wednesday, Thursday; 2 days / week remote)

Key Responsibilities

Brand Strategy & Positioning

  • Define and evolve company brand positioning, product positioning, and narrative across platforms.
  • In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs.

Creative, Messaging & Campaign Leadership

  • Oversee consumer-facing marketing communications strategy, ensuring alignment across channels.
  • Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity.
  • Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships.
  • Develop and execute tentpole marketing campaigns aligned with the company’s overall business objectives (holiday stunts, product launches, theme weeks, partnership activations, new content releases).
  • Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools; develop brand guidelines and documentation to educate colleagues.

    • Cross-Functional Collaboration

  • Partner with Growth Marketing on integrated campaigns ensuring brand consistency across performance-driven initiatives.
  • Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences.
  • Ideate and activate brand partnerships with business development and sponsorship leads.
  • Serve as a brand thought partner to executives, providing insights that inform company priorities.

    • Team Leadership

  • Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions.
  • Foster a culture of collaboration, innovation, and accountability within the marketing organization.

    • Qualifications

  • 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industries, with 5+ years in a leadership position.
  • Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact.
  • Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, TV, direct mail and retail environments.
  • World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts clearly.
  • Creative thinker with the ability to translate strategy into compelling consumer experiences.
  • Experience leading and developing creative and social media teams, spanning video and non-video formats.
  • Ability to synthesize research and insights to formulate data-driven approaches to brand positioning and drive performance KPIs.

    • About America’s Test Kitchen

    The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, ATK is a leading multimedia cooking resource serving fans with TV shows, magazines, cookbooks, podcasts, FAST channels, short-form video series, and the ATK Essential subscription. Based in Boston’s Seaport District, ATK operates with a team of test cooks, editors, and product testers dedicated to delivering high-quality recipes, equipment, ingredients, and techniques.

    Why America’s Test Kitchen

    We’re passionate about cooking and about creating the best place to work. We’re small enough for ideas to make a big impact, and large enough to offer opportunities for professional growth. We encourage risk-taking and learning from mistakes as part of innovation. We are committed to building an inclusive workforce that represents diverse cultures, backgrounds, abilities, identities, and perspectives.

    We welcome your application.

    #J-18808-Ljbffr

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    Vice President Of Marketing • WorkFromHome, MA, United States

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