Day One Agency is hiring : Associate Director, Influencer & Creator Marketing in

Associate Director, Influencer & Creator Marketing

Join to apply for the Associate Director, Influencer & Creator Marketing role at Day One Agency.

Day One is a creative agency committed to bringing fresh thinking to our work. Every day is a new opportunity to start from the beginning, find a new angle, and let our creativity and curiosity lead us to earn the unexpected. We’ve built a reputation as a creative partner tuned for navigating culture today; helping brands build legacy through relevance.

This is a full‑time, hybrid position available only in New York City.

Role Overview

As Associate Director, Influencer & Creator Marketing, you will drive creator strategies, casting, negotiations, and execution. You will mentor junior staff, bring cultural insights, and ensure campaigns are strategically sound, creatively distinct, and flawlessly delivered.

Responsibilities

• Lead the development and execution of creator‑led campaigns across TikTok, Instagram, YouTube, and emerging platforms
• Own day‑to‑day client relationships, serving as the go‑to for influencer strategy, casting recommendations, and executional guidance
• Translate brand objectives into creator strategies that deliver measurable impact
• Identify, negotiate, and manage partnerships with creators and agents—ensuring alignment with budgets, timelines, and campaign goals
• Bring a culturally sharp POV to every campaign, connecting the dots between creators, subcultures, and brand storytelling
• Mentor and manage junior team members, providing clear feedback, development opportunities, and inspiration
• Collaborate cross‑functionally with creative, earned, and production teams to ensure integration and alignment
• Participate in new business pitches, developing influencer strategy and creator recommendations
• Track, measure, and analyze campaign performance, delivering insights and recommendations for optimization
• Contribute to the agency’s Creators & Casting practice by identifying opportunities, refining processes, and sharing thought leadership

Requirements

Compensation + Benefits

The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $90,000‑$105,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates’ relevant work experience, skills, qualifications, and location.

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