Marketing Specialist Job at MRA - The Management Association in Champlin

Job Title : Marketing Specialist I Department : Sales and Marketing

L ocation : Champlin, MN 55316 Position Type : Full-time on-site; hybrid available after training

Salary Range : $52,000 - $68,000

Rapid Packaging has an exciting new opportunity for a creative and customer-focused Marketing Specialist I to join our Marketing team. Located in Champlin, MN, Rapid Packaging is the Midwest's preferred resource for packaging materials and end-of-line equipment automation. We have a culture rich and collaborative environment and are looking for employees who want to make an immediate impact.

The Marketing Specialist I will implement the company's marketing strategies and plans that meet Rapid's sales goals and objectives. We are looking for an individual with business-to-business marketing experience to help advance our initiatives and aggressive growth plans.

Voted as a Top 200 Workplace for 2023 and a 100 Best Companies to Work for three consecutive years, Rapid Packaging is customer-focused and growth oriented. We have been a leader in the packaging industry since we started in 1976. We specialize in helping customers discover their hidden profits and specialize in problem solving and innovation and are recognized for being a single source provider of packaging products and automation equipment, bulk bags, commercial packaging bags and flour sack towels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist it the creation and implementation of marketing strategy / tactics for company, executes annual goal and objectives based on corporate marketing strategy.
• Account based marketing programs utilizing Drift, HubSpot, CRM and other marketing platforms
• Coordinate messages in all communication mediums - print, web, social media and internal
• Actively work with CRM for analysis and reporting
• Maintains current knowledge of trends and developments in UI / UX.
• Lead the digital assets including : Website, Facebook, Blogs and other social media by keeping active with current information relevant to our customers and community
• Monitors, measures, evaluates and reports on marketing initiatives and efforts
• Helps identify sales tools needed at the point of sale and then designs, creates and maintains these tools based on the department's overall marketing strategy. These included PowerPoint presentations, financial calculators, product brochures, case studies, and other tools
• Effectively researches the latest in industry news and updates
• Assist in the marketing and public relations projects with outside vendors / partners
• Support Sales Managers in collecting and analyzing Sales Data
• Helps develop go-to market strategy which supports the business strategy and goals, positioning the company in the marketplace.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Build and manage workflows that improve the customer and prospect experience
• Support sales team with presentation content
• Stays abreast of ongoing industry research and trends. Oversees marketing research and applies to marketing strategy as appropriate.
• Creating opportunities for customer feedback
• Manages to the marketing budget provided by senior management
• Performs a variety of miscellaneous tasks that may be assigned by management representatives.

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

BONUS EXPERIENCE :

BENEFITS

As an employee of Rapid Packaging, you will become part of an energetic team environment that truly recognizes its employee's hard work. We offer the following benefits to our employees :

APPLICATION INSTRUCTIONS

Please submit resume and salary requirements to hrmanager@rapidpackaging.com.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability, or any other federal, state, or local protected class.