Marketing Specialist Job at Adtalem Global Education in Minneapolis

Overview

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). Visit Adtalem.com for more information, and follow us on LinkedIn and Instagram.

Job Description

The Marketing Specialist will be part of the Institutional Marketing team that oversees either Walden University’s, Chamberlain University’s or Ross Medical School product marketing campaigns. The team ensures strong return on investment from advertising budgets across a number of online and offline channels (TV, CTV, paid search, paid social, display, online video, website, CRM, etc.). As part of Adtalem’s Marketing team, you support the inquiry-to-enrollment process. In this role, you will execute new and innovative ways to reach a high-quality audience, deliver superior customer experience and drive revenue for the overall business.

Responsibilities

• Develop annual marketing plan based on business goals (at university and program level) that align within the overall brand.
• Work closely with enrollment and media channel managers to develop marketing strategies, positioning and tactical execution.
• Determine how to improve awareness, lead flow and conversion.
• Collaborate with internal teams and agency partners on the development and optimization of media plans that will increase traffic, leads / inquiries, new students and revenue.
• Work with analytics team to use data-driven insights and analytics to track performance against initiative goals and inform strategic decision making.
• Work with internal teams responsible for day-to-day execution of projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations.
• Compile and update product claims, key benefits, and differentiators.
• Manage execution of creativity in market with agencies including ensuring that creatives match brand guidelines and pass legal and regulatory approval.
• Create personalized content for each point along customer journey.
• Develop ongoing webinar content and coordinate execution with enrollment, faculty and events team.
• Perform competitive research and stay up to date on latest media trends and position the product to “win” in the marketplace.
• Complete other tasks as new opportunities arise.

Qualifications

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $49,199.33 and $88,841.36. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Equal Opportunity – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation

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