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Director, Growth Marketing

Director, Growth Marketing

Beauty by Imagination (BBI)New York, NY, US
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Position Overview :

The Ideal Candidate is a performance marketing expert who thrives on the challenge of scaling businesses through strategic media investments and finding those untapped growth opportunities that others overlook. You're someone who gets genuinely excited about working with substantial media budgets ($20M+) and turning every dollar into maximum ROI through systematic experimentation and optimization. Whether it's mastering emerging platforms like TikTok Shop, diving deep into complex multi-channel attribution puzzles, or building frameworks that drive aggressive yet sustainable revenue growth. You approach every challenge with data-driven precision and creative thinking. You see growth marketing not just as campaign management, but as the art and science of discovering what makes customers tick and scaling those insights profitably across channels.

You should apply if you :

  • Have scaled paid media programs from $5M+ to $25M+ with strong ROAS maintenance
  • Love testing, iterating, and finding growth opportunities others miss
  • Can balance aggressive growth targets with performance marketing excellence
  • Thrive in fast-paced environments where you're accountable for significant revenue growth
  • Have demonstrable success with social commerce and emerging platforms
  • Are passionate about performance marketing innovation and optimization
  • Want to lead growth marketing for a scaling multi-brand beauty company

Growth Strategy & Media Investment (45%)

  • Develop and execute systematic growth experimentation framework across all digital channels
  • Identify and test new customer acquisition channels, audiences, and revenue opportunities
  • Lead quarterly growth sprints focused on 15-30% revenue increases per channel
  • Build predictive models for scaling media investments and market expansion
  • Drive Amazon advertising growth strategy across Sponsored Products, DSP, and emerging ad products
  • Spearhead TikTok Shop explosive growth through paid social, creator partnerships, and live shopping campaigns
  • Create growth playbooks for rapid channel expansion and media optimization
  • Optimize media mix modeling to maximize ROI across all channels

    • Channel Performance & Scaling (35%)

  • Scale DTC revenue through advanced paid acquisition strategies and customer journey optimization
  • Master Amazon advertising ecosystem and identify new growth opportunities within the platform
  • Build TikTok Shop into major revenue driver through innovative social commerce campaigns
  • Optimize existing channels for maximum efficiency while discovering new growth levers
  • Lead cross-channel attribution and incrementality testing across all media investments
  • Drive advanced audience segmentation and personalization at scale
  • Execute creative testing strategies and scale winning assets across channels

    • Performance Analytics & Optimization (15%)

  • Develop sophisticated attribution modeling for complex multi-touch customer journeys
  • Create automated reporting and alerting systems for campaign performance
  • Lead incrementality testing and media mix optimization studies
  • Build predictive models for customer lifetime value and acquisition cost optimization
  • Drive competitive analysis and market opportunity identification
  • Establish growth marketing KPIs and success metrics across all channels

    • Team Leadership & Growth Culture (5%)

  • Build and develop high-performing growth marketing team focused on performance and results
  • Lead agency relationships and vendor partnerships focused on scaling growth
  • Foster culture of experimentation, data-driven decision making, and rapid iteration
  • Drive knowledge sharing and best practice development across channels

    • Required Skills / Qualifications

    Growth Marketing Expertise

  • Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerce
  • Advanced customer acquisition and scaling expertise across multiple digital channels
  • TikTok Shop and social commerce scaling experience - demonstrable revenue growth results
  • Growth experimentation methodology with systematic approach to testing and iteration
  • Experience building and scaling paid media programs from $5M to $25M+ annual spend
  • Advanced audience targeting and segmentation across platforms and customer lifecycles

    • Performance Marketing Mastery

  • Expert-level campaign optimization and bid management across all major platforms
  • Attribution modeling and incrementality testing experience with complex customer journeys
  • Advanced analytics capabilities for growth modeling and forecasting
  • Creative testing and optimization strategies for scaling winning assets
  • Customer lifetime value optimization and cohort analysis expertise

    • Platform Expertise

  • Amazon advertising mastery - Sponsored Products, DSP, CTV, Affiliates, and emerging ad products
  • TikTok Ads Manager and TikTok Shop - advanced social commerce and creator campaign experience
  • Meta Ads Manager, Google Ads (Search, Shopping, Display, YouTube)
  • Retail media networks (Ulta, Walmart, Target) and emerging commerce platforms
  • Performance marketing tools - attribution platforms, analytics, automation, and optimization tools

    • Education / Experience Requirements

  • Bachelor's degree required, MBA or relevant certifications preferred
  • 8+ years digital marketing with 5+ years in growth-focused roles
  • 3+ years team management experience
  • Proven track record in beauty / personal care or similar consumer products
  • Demonstrated success scaling Amazon business
  • TikTok Shop / social commerce scaling experience highly preferred
  • History of identifying and scaling 0-to-1 growth opportunities

    • Success Metrics :

  • ROAS improvement across channels
  • New customer acquisition targets
  • Revenue growth objectives
  • Channel efficiency metrics
  • Team development goals
  • Social commerce revenue targets
  • Live shopping event performance
  • Creator partnership ROI
  • Social platform ROAS
  • Cross-channel attribution improvements

    • Technical Proficiencies :

  • Media buying platforms
  • Analytics and BI tools
  • Attribution platforms
  • Social commerce platforms
  • CRM systems
  • Marketing automation tools
  • Content management systems
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