Vice President of Marketing Strategy

Vice President of Marketing Strategy

About the Company

Join a top-tier financial services company renowned for its innovation and excellence.

Industry

Financial Services

Type

Public Company

About the Role

The Company is on the lookout for a dynamic Vice President of Marketing Strategy to lead the strategic development and execution of integrated marketing initiatives. In this pivotal role, you will enhance brand visibility, drive customer engagement, and foster revenue growth through cohesive and impactful marketing efforts that align with our brand vision and business objectives.

Your key responsibilities will include :

• Developing a robust integrated marketing strategy that resonates across diverse channels.
• Ensuring all marketing campaigns maintain alignment and synergy across various media formats.
• Overseeing the complete execution of integrated marketing campaigns from conception to completion.
• Leading and mentoring marketing teams and effectively managing external agencies to maximize performance.
• Cultivating a data-driven culture by utilizing market research and analytics to continuously refine messaging and targeting.

To be considered for this influential position, applicants should possess a minimum of 12 years of marketing experience, including at least 5 years in a senior leadership role within integrated marketing. A proven track record in spearheading cross-functional teams and executing sophisticated, multichannel campaigns is essential. Candidates must have a comprehensive understanding of brand strategy, media planning, digital marketing, and content development. Proficiency in setting and measuring campaign KPIs, effectively managing budgets, and optimizing for ROI is crucial. Exceptional leadership capabilities, along with a passion for mentoring high-performing teams and experience in vendor management, are also key qualifications for this exciting opportunity.

Travel Percent

Less than 10%

Functions