Marketing Specialist Job at Baldwin Risk Partners, LLC in Atlanta

Marketing Specialist page is loaded## Marketing Specialistremote type : Hybridlocations : Atlanta, Georgia, UStime type : Full timeposted on : Posted Yesterdayjob requisition id : JR108602The Marketing Specialist will be responsible for managing relationships with internal and external resources to ensure marketing campaigns are produced on time, on budget, and to the highest quality standards. They will partner with the core marketing team to streamline processes and create a standard of excellence across various departments. The Marketing Specialist will develop key marketing and social media materials, plan and execute efforts to build the firm's marketing presence, and analyze digital campaigns against performance goals. This colleague will also coordinate, plan, and execute events from conception to completion, including budgeting, vendor management, logistics, and on-site support to ensure flawless delivery and alignment with organizational objectives.PRIMARY RESPONSIBILITIES :

• Manage relationships with internal marketing, content / copy, graphic design, technology and operations professionals, and outside agencies and freelance resources to ensure marketing tools and campaigns are produced on time, on budget and to the highest quality standards
• Partner with the core marketing team to streamline marketing processes and create a marketing process standard of excellence, and ensure adoption across various internal departments
• Manage the creation and development of key marketing and social media materials
• Contribute to the planning and development for efforts to build the firm's marketing presence across all channels including : print (collateral, banners, advertising), electronic (web, webinar, e-mail, social media, online communities) and event (trade shows, agency and broker meetings, road shows, industry conferences)
• Analyze and assess digital marketing campaigns against performance goals (key performance indicators and return on investment)
• Develop and maintain a marketing calendar allowing for distribution channel management and coordination of marketing efforts to target audiences, and proactively identify opportunities and conflicts; lead a weekly project tracking / status call with all stakeholders
• Support sales teams through various technologies including marketing automation software and CRM system management
• Collaborate with cross-functional teams to produce compelling marketing materials, including email campaigns, social media content, print collateral, and promotional assets.
• Monitor, track, and report on the performance of marketing initiatives using key metrics to optimize future campaigns.KNOWLEDGE, SKILLS & ABILITIES :
• Computer proficiency with Microsoft Office (Word, PowerPoint, Excel) and Adobe Creative Suite, Illustrator, InDesign, Photoshop and Canva
• Proven outcomes in email marketing and social media promotions
• Demonstrates high attention to detail
• Knowledge or strong desire to learn about the insurance industry
• Proven ability to write content on complex / technical topics
• Strong written and verbal interpersonal communication skills
• Ability to operate under solid pressure and meet tight deadlines
• Effective project management and time management skills, especially when working with others.
• Sound understanding of marketing principles
• Adept at learning new systems
• Prior experience with marketing automation software, CRM systems, and email marketing platformsEDUCATION & EXPERIENCE :
• Bachelor's Degree or equivalent combination of education and work experience
• 4+ years' relevant experience
• Experience leading sales enablement efforts
• Experience writing and editing professional contentClick for some insight into our culture!The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.The Baldwin Group (previously Baldwin Risk Partners) is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since 2011, we’ve evolved from a local business into a national firm with a vast network of specializations serving two million clients across the country.At The Baldwin Group, we provide solutions so our clients can pursue what’s possible for themselves, their families, and their businesses. Whether renting a first apartment, opening a small business or taking a company public, we offer solutions to support clients at every step of their journey giving them peace of mind to pursue their purpose, passion, and dreams. We Protect the Possible.
• The Baldwin Group is an equal employment opportunity firm and strives to comply with all laws prohibiting discrimination based on race, color, religion, age, sex (including sexual orientation and gender identity), national origin or ancestry, disability, military status, marital status, and any other category protected by federal, state, or local laws. All such discrimination is unlawful, and all persons involved in the operations of the firm are prohibited from engaging in this conduct.

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