Specialist, Influencer Marketing Job at The Home Depot in Atlanta

The Specialist, Influencer Marketing is a team support role that assists with in-house and agency-led Influencer Marketing program management and execution. This role is responsible for supporting the objectives and workflow of the larger team, which includes identifying potential influencers, building internal and external materials and presentations, monitoring and reporting on influencer activity and working with internal and agency teams on program logistics and details.

Key Responsibilities

Research and stay abreast of new influencers, vendors / partners and share POVs with team, Manager and agency partners. Stay current on Influencer partner channels, programs and content; help identify new partners on an ongoing basis. Responsible for competitive benchmarking, programs and analysis to keep leadership abreast of trends and watch outs.

Assist in deployment of Influencer Marketing programs and campaigns. Ensure all deliverables are met on time and on budget. Contribute ideas and strategies to grow existing and new programs.

Work seamlessly and effectively with Influencer partners, members of the Influencer Marketing team, Affiliate team and larger Media Partnerships and Social Media teams

Responsible for working in Influencer Marketing and Affiliate Marketing campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and / or annual reporting; making recommendations and optimizations based on insights

Minimum Qualifications

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

3 years of experience

Preferred Qualifications

2+ years of experience

Passion for social media personalities and blogs, both professionally and personally

Strong understanding of marketing, social media ecosystems, influencer and affiliate marketing

Deep knowledge and understanding of online community platforms and behaviors and influencer marketing management and measurement technology partners and platforms

Exceptional written and verbal communication skills

Excellent time management, project management, prioritization and organizational skills

The Home Depot is an Equal Opportunity Employer

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