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Product Marketing Manager

Product Marketing Manager

Spectraforce TechnologiesLivermore, CA, United States
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Job Title : Product Marketing Manager

Location : Livermore, CA (Onsite)

Duration : 7 months

What you will be working on

Business development

  • Continuously monitor advancements in healthcare technology, data management, and analytics, advocating for the adoption of emerging trends that deliver strategic value
  • Lead efforts to identify and apply emerging technologies and solutions that accelerate process transformation for target customers
  • Gather information and develop deep knowledge of customer experience through informal and formal means such as spending time in the field with customers and sales personnel
  • Identify changes to solution to meet customer needs and liaise with other areas of the organization to implement changes
  • Monitor, analyze and evaluate market trends, key stakeholder behaviors to identify market opportunities to generate new product ideas
  • Act as the SME and lead cross-functional teams to drive adoption through strategic vision and collaboration

Go to market strategy

  • Define customer journey and develop communication strategies that are designed for target physicians, administrators, and potential patients
  • Design and execute promotional campaigns and sales collaterals that are effective and appropriate for the target audience
  • Partner with Key Opinion Leaders (KOLs) to gather insights and advocate for product development adoption
  • Partner with Professional Education and Medical Affairs team to enhance KOL relationship and initiate influencer programs as part of promotional strategy
  • Partner with Public Affairs to create thought leadership content to elevate the problem and highlight our solution as an available option

    • Commercial support and tracking

  • Work closely with commercial team to develop lead generation strategies that drive qualified leads and ensure follow-up plans from commercial activities
  • Coordinate with Commercial Excellence to assess market share performance and adjust tactics accordingly
  • Support the commercial teams on day-to-day activities; serve as product experts, assist with troubleshooting, and support demo activities.
  • Manage conference activities, create symposia presentations, and build relationships with KOLs to drive customer engagement.

    • Required Qualifications

  • Bachelor's degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
  • 5 years of marketing experience
  • Experience in medical device space or provider-focused healthcare software
  • Has established a successful track record of innovative marketing / business development successes in a variety of market situations.
  • Strong people leadership skills with proven track of developing others
  • Proven ability to develop and execute complex strategic business plans
  • Familiarity with primary and secondary market research and data analysis
  • Experience in managing KOLs and KOL programs
  • Demonstrated cross-functional leadership and collaboration skills
  • Strong written and verbal communication skills
  • Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.
  • Strong organizational, prioritization and follow-up skills, as well as attention to detail
  • Strong analytical and computer skills.
  • Proficient in Microsoft Excel, Word, and PowerPoint

    • Preferred Qualifications

  • SaaS or data interoperability experience in a healthcare setting
  • Proven track record of successful project management and simultaneous execution of multiple projects
  • Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
  • Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the company's products
  • Ability to quickly learn technical aspects of the solution and serve as a resource for the field team and customers
  • Natural tendency to be curious, positive, and creative
  • Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
  • Willing to travel 25-30%
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