Head of B2B Marketing

About Franki Franki is an AI-powered startup transforming how people discover where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people uncover the best experiences around them.

For hospitality businesses-restaurants, cafes, bars, and beyond-Franki is redefining how local marketing gets done. We help operators generate word-of-mouth buzz, reach new customers, and drive measurable growth through content, community, and social commerce.

We're a fast-moving, high-growth startup where creativity, strategy, and execution go hand in hand. If you're excited by ownership, impact, and building something from scratch-this role is for you.

About the Role

As Franki's first dedicated B2B marketing hire, the Head of B2B Marketing will be responsible for building the inbound engine that drives awareness, consideration, and qualified leads from local restaurants, groups, and franchises. This foundational role is both strategic and executional : you'll define Franki's B2B go-to-market positioning, craft demand generation programs, and lead inbound efforts in collaboration with cross-functional B2C teammates, contractors, and the sales team. You'll play a critical role in growing our restaurant partner base by translating our vision into marketing campaigns that resonate with business owners. This is a fully remote role with high autonomy and high impact.

What You'll Own

• Inbound Strategy Development :

Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners. Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.

Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).

Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences. Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.

Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts. Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.

Design experiments to test messaging and content effectiveness. Track and report on inbound performance; iterate quickly based on data and insights.

What We're Looking For

Why You'll Love Working at Franki

Perks + Benefits

The salary range for this role is...

Statement of Equal Opportunity

At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at Franki.