Vice President of Guest Experience

Job Description

Job Description

Vice President of Guest Experience

Location : Westminster, CO

Reports to : President & CEO

About Butterfly Pavilion : At Butterfly Pavilion, we transform the way people think about invertebrates. These small but mighty animals that surround us are so much more than people think. They are everywhere because everything depends on them. They are the hidden heroes of the animal kingdom. As the leader in invertebrate knowledge, inspiration and connection, Butterfly Pavilion works to foster an appreciation of these critical animals by educating the public about the need to protect and care for threatened habitats globally, while conducting research for solutions in invertebrate conservation. Whether it is providing unique, firsthand learning experiences in our exhibits and educational programs, conducting new research that sets the standard for zoos across the country or building innovative solutions for species and habitat conservation in countries around the world, Butterfly Pavilion is leading the way in ensuring invertebrates are protected for the future.

Our Core Values are a large part of who we are as an organization :

• Make Science Cool
• Love What You Do
• Go Above and Beyond
• Lead Change
• Know Your Stuff
• Be Positive
• Welcome All

These aren't just words, but words to live by here at Butterfly Pavilion.

FLSA Status & Classification : Exempt | Full-Time

Work Schedule : Onsite | Monday through Friday | 5 days / week | Occasional weekends / evenings as required.

Salary : $140,000 - $160,000

Benefits :

Position Description :

Butterfly Pavilion-the world's first stand-alone Association of Zoos and Aquariums accredited non-profit invertebrate zoo-is seeking a transformative Vice President of Guest Experience to reimagine how guests, members, and donors connect with our mission to inspire the appreciation and conservation of invertebrates. This executive role brings together guest services, marketing and audience engagement, retail operations, and private events into one seamless, data-driven strategy that grows both mission impact and earned revenue.

As a key member of the executive team, the VPGX will oversee the guest-facing operations that drive the majority of Butterfly Pavilion's earned revenue, including admissions and ticketing, memberships, on-site retail, and audience engagement initiatives-ensuring each is aligned, optimized, and delivering exceptional experiences.

The Opportunity :

We're looking for a strategic leader who can :

Essential Functions and Responsibilities :

This position oversees the end-to-end guest experience, with direct responsibility for guest services operations, marketing & audience engagement, retail, and private events activities .

Direct strategies that grow attendance, memberships, and community engagement while reinforcing mission alignment.

Direct marketing and communications strategies to expand audience reach, grow attendance and membership, and increase earned revenue.

Provide strategic oversight for retail operations and private events, ensuring they contribute to revenue goals and support Butterfly Pavilion's mission.

Foster a culture of collaboration, inclusion, and continuous improvement across guest-facing functions.

Position Qualifications and Experience :

Why Join Us?

You'll shape how hundreds of thousands of people each year connect with the smallest animals that make the biggest impact. You'll lead the earned revenue engines that power our mission-admissions, memberships, marketing & brand engagement, and retail & private events-while working in a mission-driven organization that values innovation, inclusion, and impact.

Work Environment / Physical Requirements :

While performing the responsibilities of this position, these work environment characteristics are representative of the environment the position will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of this position.

At Butterfly Pavilion, the employee is occasionally exposed to moderate to loud environmental noise for extended periods of time.

While performing the responsibilities of this position, the employee is required to talk and hear. The employee is often required to sit and stand, use their hands and fingers, to handle / feel / grasp. The employee is occasionally required to reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision. Employee should be able to lift, carry and items up to 25 lbs.

How to Apply :

Butterfly Pavilion is an Equal Opportunity Employer and encourages people of all backgrounds to apply for open positions and does not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty or veteran status.

Applicants must submit a resume and cover letter. Candidates within commuting distance are preferred, as relocation and interview travel expenses are not covered.

Position is open until filled. No phone calls or drop in's please.

Note : An offer is contingent upon passing of a criminal background check.

Job Posted by ApplicantPro