Marketing Technology and Digital Marketing Manager Job at ASSA ABLOY Group in Be

Marketing Technology and Digital Marketing Manager ASSA ABLOY is a global leader in door opening solutions. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.

Are you a person that wants to be part of a global leader in access solutions, shaping the future of secure, connected environments? Do you want to work with cutting-edge digital tools and a collaborative, forward-thinking team? Do you want to contribute to meaningful innovation in safety, security, and sustainability? If so, we have a Marketing Technology and Digital Marketing Manager position that may be perfect for you.

What you will be doing :

Serve as a critical link between our Marketing and IT teams, aligning marketing initiatives with digital infrastructure to ensure that digital tools and platforms effectively support marketing strategies, customer engagement, and business growth.

Lead the strategy, execution, and reporting of our B2B digital marketing initiatives to drive awareness, engagement, and digital lead generation for ASSA ABLOY Door Security Solutions.

Key areas you will contribute to the role include :

Strategic Alignment & Stakeholder Collaboration : Act as the primary liaison between Marketing and IT, ensuring seamless communication and alignment of goals.

Translate marketing strategies and campaign requirements into clear, actionable technical specifications.

Advocate for marketing priorities in cross-functional technology planning and development meetings.

Marketing Technology Management : Manage and optimize the implementation of marketing technologies including CRM, marketing automation, CMS, DAM, PIM, CDP, SEO, and analytics platforms.

Lead the integration of marketing platforms with enterprise systems.

Maintain a comprehensive MarTech roadmap aligned with marketing goals and IT capabilities.

Digital Marketing : Plan and execute all digital marketing, including SEO / SEM, email, paid media channels, and display advertising campaigns.

Measure and report performance of all digital marketing campaigns and assess against goals.

Project & Vendor Management : Provide end-to-end project management, including resource planning, scheduling, and task assignment.

Lead cross-functional projects involving marketing and IT teams, ensuring timely delivery, scope alignment, and budget adherence.

Data & Analytics Enablement : Ensure marketing has access to actionable insights through dashboards, reports, and analytics tools.

Support the development of attribution models, customer segmentation, and campaign performance tracking.

Training & Change Management : Develop and deliver training programs for marketing staff on new tools and platforms.

Act as a change agent to drive adoption of new technologies and processes within the marketing organization.

What we are looking for :

You are a strategic thinker with a hands-on approach to execution.

You have excellent communication, facilitation, and interpersonal skills.

You have strong analytical and problem-solving abilities.

Ability to manage multiple priorities in a fast-paced environment.

ASSA ABLOY offers a competitive compensation and benefits package, including bonus, a 401(k) plan, education assistance, and an environment that reflects our commitment to our employees.

ASSA ABLOY is an Equal Opportunity Employer / Minorities / Females / Disabled / Veteran

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