Product Marketing Director

Direct message the job poster from Hire Profile, Inc.

Overview

The Product Marketing Director will lead the product marketing function and manage a team of Product Marketing Managers. This role is responsible for developing product positioning, messaging, and go-to-market strategies to drive awareness and sales growth. The Director will oversee cross-functional campaigns, annual planning, and budget management while serving as a key partner to Product Management and Sales.

Position Summary

The Product Marketing Director will lead the product marketing function and manage a team of Product Marketing Managers. This role is responsible for developing product positioning, messaging, and go-to-market strategies to drive awareness and sales growth. The Director will oversee cross-functional campaigns, annual planning, and budget management while serving as a key partner to Product Management and Sales.

Responsibilities

• Lead and mentor a team of Product Marketing Managers
• Develop go-to-market strategies for product launches
• Partner with Product Management and Sales on positioning and messaging
• Oversee annual planning, budgets, and marketing programs
• Create sales enablement tools and competitive analysis
• Direct cross-functional campaigns across digital and integrated channels

Qualifications

What they offer

The company provides competitive compensation, comprehensive benefits, and opportunities for long-term career growth. This is a high-visibility leadership role with the opportunity to shape product marketing strategy for an established global brand.

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