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Demand Generation & Marketing Operations Specialist

Demand Generation & Marketing Operations Specialist

HarbingerGarden Grove, CA, US
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Demand Generation & Marketing Operations Specialist

Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger's best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger : Familiar Form, Revolutionary Foundation.

Role Overview

The Demand Generation & Marketing Operations Specialist plays a critical role in driving qualified leads and optimizing our marketing technology stack through multi-channel campaign execution, agency coordination, and marketing operations excellence. This role blends hands-on campaign management with strategic vendor relationships to ensure flawless execution of lead generation initiatives across all channels.

You'll manage our HubSpot implementation, coordinate with specialized agencies, and execute data-driven campaigns while supporting broader marketing operationsfrom email automation to website optimization. This is a hands-on, results-oriented role ideal for someone who thrives in fast-paced startup environments, enjoys both technical execution and strategic thinking, and is excited to help scale Harbinger's growth engine.

Key Responsibilities

Lead Generation & Campaign Execution

  • Execute demand generation campaigns across multiple channels including email, paid ads, LinkedIn social selling, SEO, and outbound prospecting.
  • Partner with HubSpot agency to optimize CRM workflows, lead scoring models, and marketing automation sequences.
  • Coordinate with LinkedIn social selling agencies to drive qualified prospects through targeted outreach and social engagement.
  • Manage relationships with paid advertising and SEO agencies to ensure campaigns meet lead quality and volume targets.
  • Support account-driven GTM initiatives and implement signal-based campaign triggers for personalized outreach.

Marketing Operations & Technology Management

  • Lead CLAY implementation and optimization for prospect data enrichment and lead qualification processes.
  • Maintain and optimize our marketing technology stack, ensuring seamless integration between HubSpot, Clay, and other growth tools.
  • Set up proper tracking, conversion optimization, and A / B testing for landing pages and key conversion points.
  • Create and maintain comprehensive campaign performance dashboards and executive reporting.
  • Ensure data hygiene, accuracy, and compliance across all marketing systems and databases.

    • Email Marketing & Lifecycle Automation

  • Develop and execute targeted email marketing campaigns and automated lifecycle sequences.
  • A / B test email campaigns to continuously improve open rates, click-through rates, and conversion metrics.
  • Segment audiences and personalize messaging based on prospect behavior, demographics, and engagement history.
  • Monitor email deliverability, sender reputation, and maintain compliance with industry best practices.

    • Analytics & Performance Optimization

  • Track and report on key demand generation metrics, including lead volume, quality scores, and pipeline conversion rates.
  • Analyze campaign performance across all channels and provide data-driven optimization recommendations.
  • Collaborate with the sales team to define, refine, and optimize marketing qualified lead (MQL) criteria and handoff processes.
  • Support full-funnel analytics initiatives to measure marketing's direct impact on pipeline generation and revenue growth.

    • Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 35 years of experience in demand generation, digital marketing, or marketing operations.
  • B2B SaaS or tech hardware experience is strongly preferred; automotive or EV industry experience is a plus.
  • Hands-on proficiency with HubSpot (certifications preferred) including workflows, lead scoring, and campaign management.
  • Experience managing relationships with specialized agencies (HubSpot, SEO, paid ads, social selling partners).
  • Strong analytical skills with proven experience in marketing attribution, reporting, and performance optimization.
  • Familiarity with data enrichment tools; Clay experience preferred but not required.
  • Understanding of website optimization, conversion rate optimization, and A / B testing methodologies.
  • Proficiency with marketing analytics platforms, Excel / Google Sheets, and project management tools.
  • Excellent written, verbal, and cross-functional collaboration skills.

    • Key Benefits & Perks :

  • Comprehensive Health, Dental & Vision (HDV) 100% employee covered
  • Early-stage Stock Options
  • Robust Retirement Savings (401k, HSA, FSA)
  • Generous Paid Time Off (PTO) & Parental Leave
  • Annual Vacation Bonus
  • Wellness & Fertility Benefits
  • Cell Phone Stipend
  • Complimentary Meals & Stocked Kitchens

    • California Pay Range

    $80,000 - $100,000 USD

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    Demand Generation Specialist • Garden Grove, CA, US

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