Head of Brand Partnerships, Shopbop & Zappos Business Development & Partnerships

As the Head of Brand Partnerships for Shopbop & Zappos, you will be a senior leader on the Business Development and Partnerships team, directly influencing and driving growth through strategic brand relationships and strategic ownership of COOP marketing initiatives. This role requires a proven track record in fashion and footwear brand partnerships, with demonstrated success in developing and executing high-impact collaborations that resonate with our customer base. You will lead a team responsible for delivering compelling capsule collections, securing exclusive products, and developing brand-funded (COOP) integrations that drive measurable business results. The ideal candidate will have established brand relationships, a deep understanding of the fashion industry, and the ability to influence cross-functional teams while maintaining strong partnerships with internal and external stakeholders.

In this role, you will be responsible for developing and executing the Brand Partnership team’s strategy, and instrumental in shaping the future of brand partnerships across both Shopbop and Zappos. Success in this position requires a strategic mindset, creative problem-solving abilities, and excellent business acumen to identify and capitalize on growth opportunities. You'll be responsible for developing and executing innovative marketing strategies that not only drive revenue but also enhance brand equity and customer engagement. This includes overseeing the native advertising business, managing co-op funding initiatives (e.g. activations), and ensuring seamless execution of brand partner moments. The role demands a leader who can effectively navigate complex stakeholder relationships, drive consensus across multiple teams, and deliver results in a fast-paced, dynamic environment while maintaining the highest standards of customer obsession.

Key job responsibilities

• Drive the overall brand partnerships strategy, including COOP initiatives, annual planning, and execution across Shopbop and Zappos
• Lead and grow the development of exclusive products and capsule collections in collaboration with brand partners and internal buying teams
• Oversee the creation and execution of innovative brand-funded marketing campaigns and activations that align with both partner and platform objectives
• Manage and optimize the Zappos Native ad business, identifying growth opportunities and implementing strategic improvements
• Build and maintain relationships with key brand partners, ensuring consistent communication and delivery of partnership results
• Lead cross-functional collaboration with internal teams including Marketing, Buying, and Creative to ensure cohesive brand representation, and support of key product launches
• Develop and execute the annual COOP strategy, including planning sessions, reporting frameworks, and performance analysis
• Mentor and develop a high-performing team while fostering a culture of innovation and excellence
• Partner with BD team to identify and capitalize on external partnership opportunities
• Drive measurable business impact through strategic planning and effective resource allocation

BASIC QUALIFICATIONS

PREFERRED QUALIFICATIONS

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https : / / amazon.jobs / content / en / how-we-hire / accommodations for more information. If the country / region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800 / year in our lowest geographic market up to $186,500 / year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and / or other benefits. For more information, please visit https : / / www.aboutamazon.com / workplace / employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.