A company is looking for a Program Manager, Web Marketing, Digital Marketing.
Key Responsibilities
Develop and implement inbound digital content strategies to attract potential supporters
Tailor content and campaigns for culturally and demographically diverse audiences, primarily in English and Spanish
Analyze data to identify trends, optimize content performance, and enhance user experiences
Qualifications and Requirements
Bachelor's degree in a related field or equivalent work experience
Minimum of 5 years of experience in digital content marketing, including multicultural or bilingual marketing communications
Demonstrated experience developing culturally competent content strategies
Proficiency in SEO and website analytics tools
Fluency in English and Spanish (written and verbal)
Marketing Program Manager • Des Moines, Iowa, United States