Media Planner Job at ZipRecruiter in Baltimore

Overview

We are seeking a strategic and analytical Media Planner to lead cross-channel media campaigns that deliver measurable results for our clients. You will work across programmatic, social, search, and traditional paid media tactics, bringing campaigns to life from strategy through execution and reporting. You will collaborate with internal teams across account, creative, web, and data, as well as external vendors and partners, while also serving as a client-facing partner to present plans, insights, and recommendations.

This is a remote position within Texas and requires residence in Texas.

What You’ll Do

Develop and execute holistic media strategies that align with client objectives and audience insights.

Build, launch, and monitor campaigns across channels including programmatic, paid social, CTV, Google Ads, and more.

Lead partner RFPs, evaluate proposals, and negotiate with vendors to secure optimal placements.

Set up and quality-check campaign tracking, including pixel implementation, UTM parameters, and event verification before launch.

Draft and update media plans, presentation decks, and ad copy or creative version requests to support testing and optimization.

Monitor campaign delivery and performance, proactively identifying and implementing optimizations.

Manage budgets, pacing, and monthly invoice reconciliation.

Troubleshoot setup or performance issues and provide solutions directly or through vendor coordination.

Conduct competitive, audience, and market research to inform planning and optimization decisions.

Serve as a client-facing lead in presenting media strategies, reports, and performance insights.

Collaborate with account, creative, and analytics teams to ensure integrated campaign success.

Prepare and present reporting deliverables, highlighting actionable insights and recommendations.

Maintain organized campaign documentation, asset libraries, and platform account structures.

Stay informed on industry trends, emerging platforms, and new opportunities to drive innovation for clients.

What You Bring

2 to 4 years of paid media or digital marketing experience (agency or in-house)

Bachelor’s degree in advertising, marketing, business, analytics, or related field, or equivalent experience.

Proven ability to independently plan and execute cross-channel campaigns.

Strong client-facing communication and presentation skills.

Expertise in key performance metrics (ROAS, CTR, CPA) and digital advertising concepts.

Proficiency in Google Workspace, with strong skills in Google Sheets (PivotTables, VLOOKUP, data visualization) and Google Slides.

Strong time management skills with the ability to manage multiple clients and deadlines.

Comfortable working across multiple ad platforms and eager to explore new tools.

Excellent written and verbal communication skills, with a collaborative and strategic mindset.

Strong attention to detail and commitment to delivering high-quality, results-driven work.

Hahn’s Mission

At Hahn, we don’t just tell stories, we build belief.

We believe the most essential brands—the ones that power, nourish, and improve daily life—deserve more than just attention. They deserve trust. That’s why we exist—to shape the future of everyday brands.

We are an integrated marketing communications agency built for brands in energy, health and nutrition, food and beverage, and data-powered services. Our approach combines foresight and soul to make the complex simple, the everyday essential, and the essential unforgettable.

We’re not here for boring, bland, or basic. We’re here for brands bold enough to lead. And when you choose us, you’re not just gaining a partner. You’re getting a Sure Thing.

We’re on a mission to become the leader in predictive marketing communications and PR, with integrity, innovation, and impact.

Let’s build the future of everyday, together.

Hahn. Sure Thing.

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