Senior Manager, Customer Commercialization
The Customer Commercialization (CC) team serves as a critical conduit between Brand Marketing, Brand Commercialization, and the Field Sales Team. The Senior Manager CC position owns the Joint Business Planning (JBP) for customers to enable category and customer growth and represents customer strategies to key internal constituents. They will also translate National Go to Market Strategies (GTMS) into customer specific activation and incorporate SBA targets into customer level quotas and budgets. This specific position will support the Walmart Inc. (Walmart and Sam's Club), Costco and Dollar Channel Teams for the Sweet Baked Snacks business.
Location : Orrville, OH (Close proximity to Cleveland / Akron)
Work Arrangements : Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In This Role You Will :
Big Picture
- Support the development of category and account growth opportunities and the long term sales strategy of The J.M. Smucker Company (JMS)
- Run Joint Business Planning based on assigned SBA customer roles
Identify and communicate customer roles and strategies within the SBA
Coordinate with internal functionsEngage with customer teamTailor business driver initiatives to meet customer needsPlan and set agendas for top-to-top meetings with key customersIdentify demand-creating solutions for customer-specific execution with the goal of achieving SBA plansValidate assumptions against key metrics (ROI, on-strategy, etc)
Coordinate with necessary internal functions (Enterprise Activation / Commercialization, Revenue Growth Management, Customer Finance, etc)Develop customer level targets, budgets, and profit goals tied to customer JBP and coordinate with Manager / Director on final approval of customer specific plan during annual planning processInform Sales Planning and Target Setting, liaising with Leadership and cross functional partners to guide recommendationsOwn final approval of customer specific planWork with Promotion Event Analytics / Sales Analyst to validate inputs and assumptions
Track progress against customer planDay to Day
Partner with sales leads (National Account Managers / Regional Sales Managers / Key Account Managers) and brokers to provide execution and communication support of JM Smucker annual sales prioritiesLead ongoing analysis of business performance to support daily operations and monthly business reviewsMake commercial recommendations to improve both JMS and customer sales and margins to identify potential performance assumption issues and provide commercially viable recommendationsIdentify demand-creating solutions for customer-specific execution with the goal of achieving SBA plansReview customer sales performance, profitability and track against sales accuracy to influence demand forecastsAssist in developing and delivering presentations focused both externally and internallyThe Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
What we are looking for :
Minimum Requirements :
Bachelor's degree7+ years of experience in the Consumer-Packaged Goods industryPrevious experience with JBP processPrevious experience and demonstrated understanding of an accrual-based trade systemStrong story telling skills utilizing syndicated data (IRI or Nielsen) or customer specific dataStrong strategic thinking and problem-solving skillsAbility to lead projects and initiatives while influencing cross-functional partnersEffective communication skills with the ability to influenceDrive for ResultsAbility to manage ambiguity & complexityCuriosity and strives to be a continuous learnerStrong analytical skills (Excel, Word, PowerPoint) : Experience pulling, analyzing and drawing insights and recommendations from consumption data (Nielsen)Ability to travel ~25%Additional skills and experience that we think would make someone successful in this role :
HQ customer marketing or cross-functional experienceLearn more about working at Smucker :
Helping our Employees ThriveDelivering on Our PurposeOur Continued Commitment to Ensuring a Workplace for All