Senior Marketing Manager

Senior Marketing Manager – Growth Markets

Location :   Remote – must be based in a U.S. state where Allstar Services operates with travel to new markets as needed.

At Allstar Services, a Morgan Stanley Capital Partners portfolio company, we're redefining the roofing and exterior remodeling industry through rapid expansion across the U.S. We're hiring a Senior Marketing Manager – Growth Markets to own marketing strategy, planning, and execution for new market launches.

This is a hands-on growth marketing role for someone with experience in multi-location businesses, aggregator platforms (Angi, Modernize, HomeAdvisor), and multi-channel campaigns (PPC, SEO / SEM, paid social, direct mail, review / referral programs).

You'll partner with our Growth Team to evaluate new markets, launch campaigns, and build scalable marketing playbooks that deliver measurable ROI. If you thrive on building from scratch, testing new channels, and optimizing campaigns, this role is for you.

What You'll Do

Develop and execute integrated marketing plans (PPC, LSA, SEO / SEM, paid social, organic social, direct mail, aggregator partnerships).

Evaluate new markets using demographic and performance data; advise on launch strategies.

Build scalable marketing processes, playbooks, and frameworks for repeatable success.

Optimize aggregator partnerships and implement review / referral programs.

Use AI and marketing automation to streamline campaigns and improve efficiency.

Collaborate across Sales, Operations, Finance, and Marketing to ensure seamless execution.

Own budget planning, ROI tracking, and performance reporting for launches.

What We're Looking For

Bachelor's degree in Marketing, Business, or related field (MBA a plus).

3–5 years in marketing, strategy, or consulting with proven success in growth, expansion, or new market development.

Strong understanding of aggregators (Angi, Modernize, HomeAdvisor) and multi-channel campaign execution.

Analytical mindset with data-driven decision-making skills.

A builder mentality : comfortable rolling up your sleeves to create new processes, test new channels, and drive results.

Home services, franchise, retail, or multi-location marketing experience preferred.

Compensation : $110,000–$120,000 base salary + benefits.

Location : Remote, but candidates must reside in states where Allstar operates.

Why Join Allstar?

Be part of a fast-growing, private equity–backed platform with national reach.

Shape marketing strategies for a large and expanding portfolio of brands.

Thrive in a high-energy, entrepreneurial environment where no two days are the same.

Join a creative, collaborative, results-driven team that values both innovation and execution.

Join us to help build the future of roofing and exterior remodeling.

Apply today to launch new markets and leave your mark at a fast-growing, private equity-backed company.

Who We Are

At Allstar Services, we're redefining the roofing and home improvement industry with rapid growth and innovation. Backed by Morgan Stanley Capital Partners, we operate a national network of top-performing residential roofing companies, delivering best-in-class solutions to homeowners across the U.S.

We're built for momentum and innovation, thriving in a high-energy environment where big moves happen fast. With rapid expansion, evolving projects, and the chance to be part of something scaling at an incredible pace, Allstar Services is where you'll gain valuable experience in a dynamic industry. Visit allstarservicesnow to explore our brands and career opportunities.

Allstar Services is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic.