(USA) Senior Manager, Business Analysis and Insights

Marketing Intelligence Function Leader

Build the new Marketing Intelligence function at Sam's Club. As one of two Senior Managers, you'll lead the brand strategy & marketing intelligence pillar from Bentonville, ARturning a high volume of marketing activity into a single, trusted story of how our work drives outcomes. You'll connect brand and performance marketing to member growth, revenue, and brand health, creating a measurement system that ladders up to business objectives. Partnering with strong data teams and media partners, you'll leverage AI to accelerate insights, optimize paid media, and guide investment decisions that move the business.

What You'll Do

• Map & Align

Inventory channels, campaigns, metrics, and data sources across brand and performance marketing.

Stand up a single source of truth for marketing performance with a unified taxonomy, KPI definitions, and governance.

In partnership with our data teams, implement a Media Mix Modeling (MMM) roadmap and integrate with experimentation (geo tests / holdouts) to validate incrementality.

Lead a Marketing QBR that synthesizes brand + performance results, clarifies trade-offs, and recommends what to scale, pivot, or stopwith quantified business impact.

Use AI to speed insight generation (e.g., automated QA, anomaly detection, forecasting updates, creative / offer insights, narrative drafting).

Build a brand performance framework that links awareness / consideration / preference to near-term outcomes and long-term value.

Coach analysts and cross-functional squads; set standards for analytical rigor, storytelling, and stakeholder engagement.

What You'll Bring

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $80,000.00-$155,000.00. Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications

Bachelor's degree in Business, Analytics, Statistics, or related field and 4 years' experience in data analytics, project management, business, or related area OR 6 years' experience in data analytics, project management, business, or related area. 2 years' experience using intermediate functionality of Microsoft Office.

Preferred Qualifications

Statistical Programming Language, Supervising Associates, Working on cross-functional teams or projects Masters : Business Administration Project Management - Project Management Professional - Certification, Six Sigma Black Belt - Certification, Six Sigma Green Belt - Certification

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.