VP, Technology

VP, Technology

RAPP is looking for a VP, Technology to join our award-winning Technology team.

We are RAPP world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas : connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it ensuring we're able to activate authentic customer connections for our clients.

Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

As VP, Technology, you will interface with our clients to understand their business problems and recommend MarTech solutions that meet their needs. You will be expected to provide high level functional and technical solutions that allow implementation of interactive, data-driven marketing workflows and present these solutions to the clients and business stakeholders. You will assist with intake of new functional capability requirements while working closely with our Engineering Leads to get the associated MarTech solutions implemented.

Your responsibilities include :

• Interface with Clients and business stakeholders to understand their marketing needs and functional requirements that they need addressed
• Propose Marketing / Technical Solutions to business problems and seek alignment for Technical Delivery
• Conduct analysis of Client's existing MarTech Architecture, identify gaps and propose a strategic roadmap of application / workflow / tool changes that address these gaps
• Recommend Cross channel Campaign journeys, User Interfaces and Touchpoints that support client's marketing activities
• Assist with analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems
• Recommend Automatic Campaign Decisioning based on Data Analytics / AI / ML workflows
• Lead Configuration / Customization initiatives for Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc.
• Analyze Non-Functional requirements that the system should support and make sure that these are implemented as part of the technical solution.
• Assist Product Managers and Business Analysts in breaking down work into executable technical scope, and help plan these for a successful production implementation
• Work closely with Engineering Leads in getting projects executed and implemented
• Manage Work Assignments for people reporting to you and provide Career Management support

Requirements include :

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health / vision / dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $149,000 - $179,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to : skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

As an EEO / Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.