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GEHC - Marketing Manager III

GEHC - Marketing Manager III

AxelonWauwatosa, WI, United States
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Marketing Manager - Product Marketing

Wauwatosa, WI

12 Months

Overview

We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).

Key Responsibilities

Customer Advisory Board (CAB) Leadership

  • Lead the planning and execution of a multi-year CAB program :

o Develop Client, member profiles, and engagement strategy

o Coordinate quarterly virtual meetings and two in-person summits

o Manage logistics, content development, and follow-up actions

o Synthesize insights and integrate into product and marketing strategy

ACEP Clinical Partnership Engagement

  • Serve as the marketing liaison for a national clinical partnership focused on emergency medicine :
  • o Coordinate participation in summits, chapter meetings, and strategy sessions

    o Align messaging and engagement activities with broader marketing goals

    o Capture and apply clinical insights to support product positioning and adoption

    Value Prop and Evidence Gen Development

  • Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations :
  • o Develop differentiated value propositions aligned with clinical and market needs

    o Coordinate evidence generation to support product claims and clinical utility

    o Manage claims matrix planning and validation with cross-functional input

    o Support reimbursement strategy including coding, coverage, and payment pathways

    o Leverage insights from CAB and ACEP partnership to inform messaging and proof points

    Marketing Program Management

  • Drive execution of commercial activation deliverables including :
  • o Value proposition development and refinement

    o Claims matrix coordination and validation planning

    o Evidence generation and customer stories and testimonials

  • Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
  • Track progress against milestones and provide regular updates to leadership
  • Qualifications

  • 7+ years of experience in healthcare marketing or product management - in the USA
  • Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
  • Proven experience managing advisory boards, KOL panels, or customer councils
  • Strong project management skills with ability to manage multiple stakeholders and timelines
  • Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
  • Excellent communication, facilitation, and documentation skills
  • Experience working in a matrixed, cross-functional environment
  • Contract Scope

  • Estimated 20-30 hours / week
  • Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
  • Travel to conferences, CABs and team meetings as needed
  • Deliverables aligned with product development and launch milestones
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