Chief Marketing Officer (CMO)

Job Title : Chief Marketing Officer (CMO)

FLSA Status : Exempt

Location : Primarily in-office, located in Foothill Ranch, CA, and available to travel to different business development events.

Salary Range - $145,000 - 180,000 per year

Summary

The Chief Marketing Officer (CMO) is responsible for planning, directing, and overseeing the marketing and external sales activities of Eagle Community Credit Union. This role ensures that marketing objectives are achieved, plans are fulfilled, and member needs are met. The CMO will lead both the marketing and business development teams and collaborate with senior management to develop and implement strategies that support the organization's strategic vision. The CMO will embody the Credit Union’s core values of Professionalism, Integrity, and Engagement.

Essential Duties And Responsibilities

• Strategic Planning : Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals. Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
• Brand Management : Ensure consistency of brand identity across all marketing materials and channels. Promote the credit union's unique value proposition to the local community.
• Digital Marketing : Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content. Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies. Analyze online traffic and user behavior to optimize digital strategies.
• Community Engagement : Establish and maintain partnerships with local organizations, schools, and businesses. Represent the credit union at community events, trade shows, and other public engagements. Coordinate and oversee community outreach programs and initiatives.
• Business Development : Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence. Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders. Lead the business development team to create and implement strategies for member acquisition and retention.
• Performance Metrics : Set, monitor, and report on marketing performance metrics. Use data-driven insights to refine marketing strategies and achieve desired outcomes. Key performance indicators (KPIs) may include membership growth, member engagement, brand awareness, digital campaign performance, and return on marketing investment. Regularly review and analyze KPIs to measure the effectiveness of marketing initiatives and make data-driven adjustments as needed.
• Team Leadership : Manage and mentor the marketing and business development teams, providing guidance and support to ensure high performance. Foster a collaborative and innovative work environment.

Management Core Competencies

Position Competencies

Qualifications

Supervisory Responsibilities

Manage the Marketing Department and Business Development representatives, including hiring, training, and evaluating performance.

Work Environment

Physical Demands

Equal Opportunity / Affirmative Action Employer

Eagle Community Credit Union values the contributions of our diverse workforce, including those with disabilities. Eagle is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. Eagle is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact accommodation@eaglecu.org.

Benefits Offered

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