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Senior Analyst, Marketing Measurement

Senior Analyst, Marketing Measurement

Home DepotAtlanta, GA, United States
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Position Purpose :

The Senior Analyst, Marketing Measurement (S&S) will play a critical role in advancing our Marketing Measurement capabilities by unlocking new solutions that support the delivery of our data and reporting products. This position will collaborate closely with fellow Strategy & Solutions teammates, as well as cross-functional business and technical partners, to progress our Measurement roadmap. The Sr. Analyst will spearhead the product lifecycle of Measurement solutions from initial discovery to launch. This role's day-to-day responsibilities will include seeking business requirements through discovery interviews, exploring data in collaboration with cross-functional technical partners, monitoring progress of roadmap projects' execution via Jira, and communicating updates to solutions' key stakeholder groups. Additionally, this role will support the wider team's documentation efforts by contributing to product portfolio assets (such as product details and project plans across Confluence, Miro, and other tools) and showcase materials (such as product demos and trainings). This role will extend support to the data and product needs of Orange Apron Media and Enterprise teams. A key performance indicator for success in this role includes the ability to pivot between technical skills (like exploring data through queries and analyses) and soft skills (like customizing communications to varying stakeholder groups). The ideal candidate will be someone with exceptional critical thinking skills, curiosity, and a passion for driving results.

Key Responsibilities :

  • 20% Work with other departments providing analytical insight on business performance.
  • 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
  • 20% Analyze web analytics data as well as other offline data to evaluate site performance.
  • 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
  • 10% Takes the lead on new programs and initiatives for Web Analytics Team.
  • 10% Provide web analytics strategy to Specialty Channel.

Direct Manager / Direct Reports :

  • Reports to Manager, Strategy and Solutions
  • Position has 0 Direct Reports

    • Travel Requirements :

  • Typically requires overnight travel less than 10% of the time.

    • Physical Requirements :

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    • Working Conditions :

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel Required

    • Minimum Qualifications :

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Responsible for helping others and providing on-the-job training or guidance
  • Demonstrated business / financial modeling capabilities with tools such as Excel and Access
  • Demonstrated skills in applying statistical analysis principles to business challenges
  • Demonstrated communication and interpersonal skills
  • Demonstrated ability to work well with others
  • Strong analytical skills with attention to detail; self-starter

    • Preferred Qualifications :

  • Knowledge of marketing platforms and strategies
  • Analytical skills
  • Basic, working knowledge of SQL, Excel, Tableau and other data tools
  • Strong communication skills
  • Familiarity with product / project tracking tool concepts like Jira, Confluence, Miro, and more
  • Presentation skills
  • People skills
  • Ability to drive results, even in ambiguity
  • Strong curiosity and excitement to advance THD's Marketing Measurement capabilities

    • Minimum Education :

  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

    • Minimum Years of Work Experience :

    Competencies :

  • Action Oriented
  • Collaborates
  • Drives Engagement
  • Communicates Effectively
  • Customer Focus
  • Drives Results
  • Manages Conflict
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