Senior Growth Marketing Manager, Google

Job Description

Job Description

About CookUnity :

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food : chefs. Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission : empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you've found the right job posting.

About the CookUnity Growth Team

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

The role :

As the Senior Growth Marketing Manager focused on Google, you will be the primary architect of CookUnity's Google-led acquisition engine. You'll scale our presence across Google's entire performance ecosystem—including Search, Performance Max, YouTube, and Display—driving the majority of our paid media growth. Your work will directly fuel CookUnity's customer acquisition and reactivation goals, with a focus on maintaining efficient CACs and accelerating LTV through Google's ever-evolving toolset

The leader will collaborate closely with the CRM, Performance Creative, Brand, as well as cross-functional teamwork with Product, Tech, and Design teams. Reporting to the Associate Director of Growth Marketing, this role is ideal for someone who has a data-centric mindset, thrives in high-growth, DTC environments, and is excited to build a best-in-class paid search program at the intersection of performance marketing, creative, and product.

Responsibilities : 1. Own and Execute Paid Search Growth Strategy

• Serve as CookUnity's in-house Google expert—staying ahead of Google Ads product changes, Performance Max enhancements, AI integrations, and new demand gen formats.
• Develop, implement, and optimize a full-funnel paid strategy across paid search, display, demand gen, performance max, and YouTube.
• Evaluate the full capabilities of the Google Ads ecosystem to continuously push the boundaries of our acquisition and retargeting strategies.
• Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable.

2. Optimize Campaigns, Budgets & Creative to Maximize Growth

3. Build and Execute a Robust Testing Roadmap

4. Cross-Functional Collaboration for Growth

5. Stay Ahead of Industry Trends & Advise Leadership

Qualifications :

Preferred Requirements :

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we're looking for, we invite you to explore : CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale.

We hope this provides valuable insight into our culture and product vision. If this excites you, we'd love to connect!

Benefits

🩺 Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow : Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical : After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave : 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽️‍♀️ Wellness perks : access to fitness subsidies to build a healthy lifestyle

👩🏾️‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$125,000—$160,000 USD

If you're interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.