Creative Director

Creative Director

The Creative Director leads the execution of Publix's creative strategies and growth of their creative resources to support the development of communications that connect with and engage customers and build relationships with the Publix brand. To achieve this, this position leads their Creative team to develop concepts and final deliverables that align to our creative strategies and brand guidelines and thus build the Publix brand and evolve its creative expression. They communicate and educate others across the organization on creative strategy and brand positioning, and direct creative resources and agency partners to ensure effective creative labor resource management and execution of the highest-quality creative communications that are consistent with the Publix creative strategy, brand expression, marketing objectives, and marketing strategy. A champion of growth, this position also identifies and presents training and development opportunities to creative leadership and stimulates inspiration to drive innovation and creative concept development.

Responsibilities include :

• Leading the development, execution, and review of the Publix brand creative expression, upholding brand standards in their associates' work product.
• Leading creative concept development processes and providing creative direction for all forms of Marketing communications.
• Managing the assignment of work to creative associates based on capacity, skill sets, areas of expertise, etc.
• Providing direction and guidance on the execution of design, copywriting, photography, motion, video, audio, and music.
• Participating in creative forecasting to contribute to Marketing playbook for annual and quarterly planning, including financial and human resource estimates and implications.
• Fostering professional growth of fellow associates by providing mentoring and guidance to Associate Creative Directors (ACDs), Art Directors, Design Directors, and Copywriters.
• Providing creative direction to external creative agencies.

Required Qualifications :

Preferred Qualifications :

Hours of Work : 45 hours per week

Frequency of Pay : Monthly

Minimum Base Pay : 9,400

Maximum Base Pay : 14,100

Potential Annual Pay with Bonus : 122,200 - 183,300

Year End Bonus : As a year-end bonus to associates, Publix issues one month's extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

Benefits Information :

Travel Frequency : 10%

Address : 3300 Publix Corporate Parkway

City : Lakeland

State : Florida

Zip Code : 33811-3311

Additional Information : Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours. Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email. For this position, Publix does not and will not file a petition or application with the USCIS or Department of State on behalf of any noncitizen for any immigration-related benefit to work and / or to continue to work in the United States, e.g., an H-1B or TN petition or permanent residence.

Facility : Lak Publix Corporate Office B003