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Director of Marketing Technology

Director of Marketing Technology

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for a Director of Marketing Technology.

Key Responsibilities

Lead the strategy, implementation, and optimization of the marketing technology ecosystem, focusing on HubSpot

Oversee administration and governance of HubSpot platforms, including designing marketing automation workflows

Collaborate cross-functionally to ensure data integrity, compliance, and effective performance measurement

Required Qualifications

10+ years of experience in marketing technology or digital marketing, with 5+ years in HubSpot leadership

HubSpot certifications in Marketing Hub, Sales Hub, Service Hub, and CMS

Expertise in automation workflows, lead scoring, and website development

Experience with healthcare data for audience segmentation

Strong understanding of CRM strategy and data integration

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Director Of Marketing • Lafayette, Louisiana, United States

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