Walmart PPC Specialist

Walmart Media Buyer Associate

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

Day-to-Day

• Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands
• Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and / or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Manage a sizable book of business, consisting of multiple brands / clients, ranging from small to large in size
• Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
• Present quarterly forecasting and performance to all brands in your book of business
• Leverage all analytical and reporting tools available to extract maximum value from available information
• Create and analyze performance reports to inform relevant teams.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

Walmart Connect hands on keyboard

Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.

Excellent organization, tactical, analytical / data management, Excel, and communication skills